Taking Steps Forward Through Ambiguity (6-10-26)

We are now on week 3 of lessons I’ve learned from working in a central role.  Last week was about leadership and power.  This week is about the importance of taking steps forward when you’re mired in ambiguity.

I’ve been in a few central roles in my career.  Generally, these roles are pretty ambiguous.  For example, in my career role I’m supposed to lead innovation and lead us to the future.  Let’s be honest.  I have no idea what that means.  I can’t say with certainty what will happen.  Recently, I’ve been sharing thoughts on what a future agentic insights ecosystem could look like.  If more than 40% of that ends up being true, I’ll consider that a miracle.  All of this complexity and ambiguity can feel overwhelming.  It can stop me from taking action.

Let’s make some connections.  Have you ever felt paralyzed by ambiguity?  It’s easy to get stuck thinking and thinking and overthinking every possible angle and every possible contingency.  While that thinking might make us feel like we are doing something, the truth is that thinking isn’t always the same thing as taking action.

I don’t with certainty the exact coordinates of where we need to go in the future.  I do have a north star though.  I do have things I believe will likely continue to be true.  The value of data will continue to increase in a world of AI.  Getting data AI ready will continue to grow in importance.  Having tools to help get the most of the data will be critical.  As there are more and more tools, being clear on the tool and the problem they solve will be more important than ever. 

I know that if I take action toward solving those problems, I’ll likely be walking in the right direction.  I’m humble enough to know I can always redirect along the way.  Instead of being paralyzed, I’ll keep taking steps and keep taking steps and keep taking steps until we finally get to that future.

The challenge- How will you keep taking steps forward through ambiguity?

By the way, the picture is from a Tough Mudder last year.  I crawl through mud as a hobby, which explains a lot about how weird I am 😉

Have a jolly good day,

Andrew Embry

Leadership and Power (6-3-26)

Last week we kicked off a series based on reflections I’ve had from working in a central role.  This week we will look at leadership and power.

In my previous role in the business, I was a HCP marketer on a brand team.  I had explicit and formalized power in that role.  I had a dedicated budget that I was responsible for.  I had the ability to make decisions.  In some ways, this made things easy, because if push came to shove, I could just make a call.

I don’t have formalized power in my current centralized role.  I don’t really have a budget that’s truly mine.  I’m working across business units and functions, and I have no explicit power or control.  Let’s be real, no one actually has to listen to me.  I can’t just make a call the way I could in my former job.  Instead, I have to be more thoughtful and intentional about creating a compelling vision, building trust, bringing others along, and giving people reasons to actually want to come along on this journey.

Let’s make some connections.  Think about your favorite leaders you’ve ever worked with.  Think about the people you would be willing to follow.  How many of them would you follow primarily because they have official power?  I’m guessing that number is low.  How many of them would you follow because they did things like care for you, had a vision, brought you along, etc. regardless of them having official power?  I’m guessing that number is a lot higher.  I’d also argue these people are the true leaders.

While having official power can be nice, it is easy for it to be a crutch or a cheat code.  If we overuse it, then we risk people feeling like they aren’t heard or valued.  Being forced to influence without authority is the true test of leadership.  All of this has led to some reflection questions like, “What does my leadership look like?  How can I lead in a way that will make others want to come along?  Where do I need to lean on power vs influence?”

The challenge- Will you take the time to reflect on how you are leading?

Have a jolly good day,

Andrew Embry

Embracing a Broader View of Leadership and Support (5-27-26)

Recently, I had a conversation with someone who is working in a central function for the first time when they have spent the rest of their career “in the business”.  This led me to reflecting on what I’ve learned from working in a central role.  This week is about embracing a broader view of leadership and support.

Let’s start by talking a bit about what it means to be in a central role vs working in the business.  If we oversimplify things, central roles are there to support and enable other roles to deliver for the business.  If you work in the business, you generally are accountable for making the decisions that drive results and revenue.  Another difference is that typically central roles are more focused on driving a capability and thus support a wider variety of stakeholders across business units.  For example, in my role, I’m responsible for leading AI efforts across the entire market research function.

If I’m being honest, it’s sometimes hard to navigate this idea of leading efforts and supporting so many different groups of people.  What exactly does leading look like in this space?  My inner critic whispers, “Andrew, if you’re leading AI efforts and supporting these people then you should be able to lead from the front and be all things to all people.”  The other day someone was sharing something awesome they were doing in the AI space, and I hadn’t really been involved in it.  I was excited for them, and I felt guilty that I wasn’t doing enough for them at the same time.  Ultimately, I shared the work with some other folks to spotlight how great it was and spotlight how we might be able to adopt this as best practices.  However, my inner critic was like, “You should have been there to help shape that or you should have been more involved to provide value.”

Let’s make some connections.  Even if you don’t currently work in a central role, I’m assuming you have an inner critic.  I’m also assuming that your inner critic has probably whispered similar things to you.  My inner critic still whispers.  However, this role has done a great job of broadening my view of what leadership and support looks like.

I’m becoming more comfortable that I don’t have to be all things to all people, because I’ve expanded my beliefs on what leadership and support can mean.  I’ve learned that leadership doesn’t always mean being out in the front.  I’ve learned that being supportive doesn’t always mean being hands on.  Sometimes, leadership and support are working behind the scenes to remove barriers.  Sometimes, leadership and support are creating space, so other people can step into it and embrace their awesomeness.  Sometimes, leadership and support are shining the light on others, so they are seen. 

The challenge: How will you embrace a broader view of leadership and support?

Have a jolly good day,

Andrew Embry

Legos, Change Management, and Knowing What You are Building (4-15-26)

This week we are going to kick off a series focused on Legos and change management.  By the end of this, we will build concepts that you can leverage to lead change management efforts.  The first entry in this series will be about the importance of knowing what you are building.

Imagine for a minute that I dump a bunch of Legos in front of you and ask you to build something that is faster.  I then tell you that it’s important you get this right.  If you miss there will be negative consequences.  From here, I don’t give you any additional clarity.  How would you feel?  What kind of a thing would you build? 

Now, assume I go back to you and I show you this picture of a rocket house, and say this is what we are trying to create.  Would you have naturally built something like this?  How much rework would you need to do to create something like this rocket house?

Let’s make some connections.  If you were in our Lego situation above, I bet you would have felt frustrated.  You also likely would have wasted a lot of effort creating something that looks nothing like the rocket house.  At the end of the day, one of the most important steps in change management is being able to articulate where you’re going.  If we are unclear on where we are going, we can’t build something to get us there.

Think about your experiences at work.  How often has there been an organizational effort that was unable to paint a clear picture of where the company is trying to go?  The company might use all the right buzzwords.  They might say, “We are transforming.  We are trying to move faster.  We are trying to deliver better experiences.  We are becoming more agile.”  The buzzwords are not the same as clear direction.  As leaders, we need to be able to articulate a clear vision if we want to lead people to new destination.

The challenge- How will you paint a clear picture of where we are trying to go?

Bonus thought

  1. For the record, I’m not claiming I’m perfect at change management.  The reflections from this series are reminders for me as much as they are for anyone else.  This stuff is hard and requires intentionality to do it well.
  2. If you recognized the rocket house as Emmet’s dream house from The Lego Movies, then you get 579 bonus points.

Have a jolly good day,

Andrew Embry

Obstacles and Celebrating Progress/Small Wins (10-15-25)

Last week was about embracing the grimy path to success.  This week is about failed rope climbs, conquered warped walls, and celebrating progress and small wins.

I failed the warped wall 3 times at Frontline OCR back in May, which resulted in some nasty friction burns on my leg.  With that in mind, I came into the recent Midwest OCR looking for redemption.  The first obstacle I ran into was the rope climb.  I did not complete this obstacle.  HOWEVER, I’m so excited, because for the first time in my life, I actually hooked my feet correctly.  I got further than I’ve ever made it.  Then, when I got to the warped wall, I finally beat that thing!  I latched onto the rope and knew I wasn’t letting go until I had finished climbing the wall.  I had so much adrenaline running through my body after completing the wall that I thought I might pass out.

What does this have to do with anything?  It would have been easy for me to call my race a failure.  I failed obstacles.  I was slower than I wanted to be.  I didn’t win.  However, I view it a success because of the progress and small wins I had.  Now think about work for a minute.  How often do you pause to celebrate progress and small wins?  Be honest.  If you’re anything like me, it’s so easy to get focused on the end goal with a win/lose mentality that I don’t pause at work.  Then, I find myself feeling stuck or like a failure, all because I haven’t opened my eyes to the progress that has been made.  Does this sound familiar to anyone else?  It doesn’t have to be this way.  We can all be celebrating small wins on a more regular basis.

The challenge: How will you ensure you are celebrating progress and small wins along the way?

Have a jolly good day,

Andrew Embry

Blog #650- Central Air, Systems, and Being a Leader/Technician (8-6-25)

This is going to be the final entry in the series about replacing my air conditioning.  Last week we explored how leaders can create a cooler and more comfortable environment.  This week I want to dive deeper into this idea by exploring central air conditioning as an integrated system and being a leader/technician.

When my air conditioning was broken, my thermostat still worked.  We could set it to the desired temperature.  However, some parts of the integrated system didn’t work.  It was pushing air around, but unable to cool the air.  As a result, even if we had the temperature set where we wanted it to be, the system was unable to deliver those results.  The technician knew the thermostat was fine, and also knew the only way to achieve the desired result would be to upgrade the parts and system. 

What does this have to do with work?  A thermostat is a lot like a vision.  The thermostat/vision can be set clearly and correctly.  However, the vision doesn’t matter if we haven’t set up the pieces and processes in a way that enables us to achieve that vision.  Have you ever encountered a situation where a vision couldn’t be achieved in the current system?  Maybe, you were asked to move faster, but our internal processes were not set up to enable speed and there were not the right tools to be more efficient.  Maybe you were asked to be bold and take on more risks, but the processes and governance around you didn’t empower you to make decisions.  The system must be designed to support the vision.

With this in mind, great leaders aren’t just people who set the thermostat.  Great leaders aren’t just people who create successful environments with words.  Great leaders are the technicians who ensure the other pieces and processes will lead to achieving the vision.  Great leaders are the ones who say, “We want to move faster, well X is getting in the way.  X either needs to be removed or replaced by something that gives us speed.  Let’s take Y process and totally reimagine it to fit our needs vs the way we’ve always done things.” 

The challenge: Will you be a leader who just sets the thermostat (vision) or will you be the leader/technician who builds a system that leads to success?

Bonus:  This is blog #650.  Thanks so much for reading and encouraging me throughout the years to keep writing.  I appreciate you all being part of this journey!  If you have any favorite blogs or topics, I’d love to hear about them.

Have a jolly good day,

Andrew Embry

Leadership and Outside vs Inside Temperature (7-29-25)

Last week was about patching holes vs installing a new HVAC system.  This week is about leadership and the temperature outside vs creating the temperature inside.

The first day that our air conditioning stopped working, the temperature only went up a couple of degrees.  It wasn’t too bad.  Then, as the temperature shot up outside, the temperature inside kept getting hotter and hotter.  Throughout this, we tried to do the same things around the house we would normally do like clean, cook, etc.  However, we struggled as the environment around us became hotter and we became more tired and irritable.  Once the new AC unit was installed it took time, but eventually the inside of the house became cooler even though the outside was hot as ever.  Once things were cooler, it was just a bit easier to do all our normal things around the house.

You might be wondering where this is going.  Air conditioning does not stop heat.  Instead, it creates a space where it’s just a little bit cooler.  That cooler space is more manageable, a little more comfortable.  It makes it a little bit easier to do the things you need to do.  Similarly, good leaders don’t stop the heat.  Good leaders don’t have the ability to wave a magical wand and remove all environmental obstacles, internal hurdles, etc.  Good leaders do create a space that is a little more comfortable.  It’s a space that makes it a little bit easier to do the things you need to do.  Maybe they do this by bringing clarity to the situation.  Maybe they do this by bringing in compassion.  Maybe they do this by making clear trade-offs.  If you’re lucky your leader does all these and more.  The bottom line is that the best leaders create the spaces where it’s a bit easier to have success.

The challenge: As a leader, how are you creating a “cool” space for people to flourish?

Bonus observation: I see a fair amount of people getting burnt out from always being in the heat.  It’s easy to say it’s their fault, because they didn’t prioritize their work, they didn’t make trade-off decisions, they didn’t handle the stress well, etc.  I understand there is some accountability on the individual.  I would also argue that this is actually more reflective of a leadership failure within the organization/system.  If the leader is clear on the vision and makes clear trade-offs concerning what will and won’t be worked on by their team, then this creates a “cooler” environment where it is easier for employees to stay focused on the right things.  It’s easier for employees to focus on the value add work and not burn out.  If the leader doesn’t make these calls, then they are letting all the heat in from outside, which contributes a lot to stress, burnout, and more.

Positive real world example. I went to my boss a couple of weeks ago and talked about how I was drowning in work, and how I wanted to make sure he and I were aligned on what matters most.  His response was, “What are the 3 most important things you need to execute to provide value to the organization?”  I told him, and we aligned on those 3 things.  Most importantly, he acknowledged the trade-offs.  I’d go all in on those 3 things and we’d be okay if everything else was either slow and/or did not get done.  Included in the “don’t worry about it pile” were the emails and asks he had sent me about things not related to those 3 key focus areas.  When he aligned on the trade-offs, he stuck by that even when some of his requests were now going to be ignored 😉  That’s what prioritization and making trade-offs looks like.  That 5 minute conversation and alignment quickly made the temperature cooler.  It made it easier for me to focus and do the things I needed to do.

Have a jolly good day,

Andrew Embry

Expanding Your Comfort Zone (6-26-24)

A person holding a staff

Description automatically generatedLast week was about parenting and tailoring support.  This week is about expanding your comfort zone.

About a year ago, Cameron watched his sister in The Wizard of Oz on the big stage in the spring play.  This sparked Cam’s interest in doing something similar.  The only problem was that he was nervous and scared to do something like that.  This was outside of his comfort zone.  Instead of giving up, Cam thought about things he could do to expand his current comfort zone, so being on the big stage wouldn’t be such a big leap.  He started by signing up for a puppet camp last summer.  Then he signed up and participated in a fall show with younger kids.  He found he enjoyed those two things, and this gave him the confidence to be in a bigger show.  A few weeks ago, he was on the big stage in Beauty and the Beast.  He was in the ensemble, so mainly in the background as a villager and a dancing spoon.  However, he ended up getting one line.  He’s proud of being the angry mob member who yelled, “Kill him!” which started everyone to go after the Beast.  Now that he’s had one line, he’s starting to think about auditioning for a bigger part next year.  The audition is a little daunting, so he’s already thinking of smaller things he can do to stretch his comfort zone for that.

What does this have to do with anything?  Cam saw how far out of his comfort zone being on stage was, and instead of giving up he became INTENTIONAL about taking small steps to expand his comfort zone.  The first couple of shows gave him confidence.  Then practicing for the big show set up him for success.  By the time he was on the show, he was 100% feeling himself, and I loved his swagger 😉 Now think about your own life.  Are there things you’d like to do outside of your comfort zone?  Those things might seem too big and too scary now, but are there small steps you can take to move toward them?

The challenge: How will you expand your comfort zone?

Have a jolly good day,

Andrew Embry

Parenting, Obstacle Course Races, and Tailoring Support (6-19-24)

Last week was about Alice’s wisdom, “Have a day you can be proud of.”  This week is a story about parenting, obstacle course racing, and tailoring support.  Shout out to Mud Run – Hollis Adams for putting on such a fabulous family friendly event.

On Saturday, Alice joined me for her first ever obstacle course race.  To say that she was nervous would be a major understatement.  I told her it was okay to be nervous, and that I’d be there beside her.  I explained that I wasn’t going to swoop in and do the obstacles for her, but I would be there to help her if she needed it.  Sometimes, helping her looked like me giving her advice on how to attempt an obstacle.  Sometimes, support looked like me giving her a boost, so she could get her footing while climbing a muddy creek bank.  Sometimes, support looked like me saying, “I know you’re scared because you’re on top of this tall wall.  You can still do this.  I’m here.  Just swing your leg over.”  Sometimes, support looked like me just cheering her on and high fiving her for conquering an obstacle.  By the end of the race, we had achieved our goals, and Alice was so excited and proud of herself.  I was super pumped too!  (The picture on the right is out before picture. The after picture is at the bottom).

What does this have to do with anything?  There were several times where Alice was nervous or flat out scared.  It would have been EASY for me to do all the work for her, but that would have robbed her of a chance to grow and see what she was capable of.  Instead of doing it for her, I helped and offered support.  That support took different forms based on HER needs in that specific moment.  Now think about work for a minute.  The best leaders I ever had weren’t the ones who swooped in and saved me from a challenge.  The best leaders I ever had were the ones who knew how to tailor their support to the situation.  Sometimes, I needed explicit direction, because I was lost.  Sometimes, I needed a thought partner to challenge my assumptions.  Sometimes, I just needed someone to say, “I trust you.  Go get’em!”

The challenge: How will you tailor the coaching and support you give to people?

Bonus lesson- I mentioned that Alice was nervous about the race.  In particular, she was worried about what would happen if she wasn’t strong enough to handle an obstacle.  She’s a planner and needed to know how things would work out.  I needed her to trust that I was strong and able to help her in any situation.  Here’s what I did.  I came home after my 20 miles of racing, and said, “I did 20 miles of racing yesterday.  I’m at my weakest and most tired point.  I need you to know that even now, I’m strong enough to support you.  I want you to know that I’ve helped boost and lift people who are my size, so you’ll be easy.  We are going to practice, so you know how this will work.”  From there, we practiced me giving her boosts and lifting her up.  I even had her sit on my shoulders while I squatted her for reps.  I walked around the house with her on my shoulders, so she knew I could carry her.  I know this all sounds ridiculous, but those actions showed her that she could trust my strength.  She realized that if I was able to do that when I was tired and weak, I’d be even better when I was rested up for our race.  As a leader, I’m not asking you to pick up people and squat them for reps (I’m pretty sure HR would frown on that 😉).  I am asking you to consider what you could do to inspire trust in the people you lead.

Have a jolly good day,

Andrew Embry

What Problem does your Brand Solve? (4-10-24)

Last week we started a series about personal branding and thinking about the space you own in someone’s mind.  This week we will dive a little deeper and reflect on brands and the problem they solve.

Let’s pretend for a minute that you’re hungry and you’re looking to go somewhere to eat.  Where would you go?  What places immediately popped into your mind?  Now let’s slightly tweak the problem you’re solving.  You’re hungry AND you need to grab something relatively quickly.  Where do you go?  Maybe you think about Panera, Chipotle, or McDonalds.  Let’s say you’re hungry AND you want a place where you can kick back and chill.  Where do you go?  My first thought is Moontown, a local brewpub.  Let’s say you’re hungry AND are craving pizza.  Where do you go?  Maybe you think of a chain like Pizza Hut or maybe you think of a local pizza place. 

You might be wondering how this connects with personal branding.  All the above places could solve the generic issue of being hungry.  However, each of them is best equipped to solve a more specific hunger related problem.  Some brands focus more on speed, others on types of food, and others on the overarching experience they want to deliver.  Similarly, I often hear people articulate their personal brand by saying things like, “I’m creative.  I’m a leader.  I’m a team player.”  All those things could be true.  They are also very generic and broad.  They are often so broad that they end up representing a generic brand instead of a specific person.  When I hear things like this I often say, “I hear the buzzwords, but I don’t hear YOU.  Can you get more specific?  What do you help with?” 

I think all of us can address a variety of problems, and there are certain types of problems we are best equipped to solve.  If you’re looking for someone to build detailed process maps, do hardcore editing of documents, code computers, understand/apply regulatory rulings, have/share deep medical expertise, embrace rigid standards, or run a large multi-billion dollar company I am NOT your guy.  Those are all important skills, and they are NOT my strengths or passions.  However, if you need someone to communicate something clearly and effectively, move people to take action, love/care for people, transform ambiguity into smaller parts so you can attack a problem, look at things from perspectives you wouldn’t think of, tell bad dad jokes, keep it real, bring the energy and funktastic flavor, or rock an awesome beard then call me 😉  Those are all problems that align with my passion and strengths.  Those are the kinds of problems I’m more uniquely positioned to solve.  That is what my brand is about (or at least I hope that’s how you experience me).

The challenge: What specific problems do you solve?  When should people call you vs someone else?

Have a jolly good day,

Andrew Embry