Pausing and Searching for Indicators of Progress (6-24-26)

This is week 5 of our series based on lessons I’ve learned working in a central role. This week is about pausing, looking around, and searching for indicators of progress.

Part of the challenge of being in a central role is that there often is not a clear scoreboard. When I worked in marketing for a brand, we had clear targets we were going after. We knew we were trying to help X number of patients and achieve Y level of market share. I don’t have that in this role. I’m trying to drive us to the future of market research. It’s hard to know how close or far away I am from an ambiguous target that is always changing.

Recently, I had a few days where I was a bit overwhelmed and irritated. I was getting swallowed up by various fire drills and other issues. In the frustration, I thought to myself, “Am I even doing anything? Am I even getting anywhere?” After being grumbly for a day or two, I snapped out of it, slowed down, and pulled my head up again. I still didn’t have a clear scoreboard. However, I could at least see indicators that I was at least moving things forward. I still can’t tell you exactly how close or far away we are from the future. I can see how far we’ve come. I can see how our momentum is taking us forward, and that’s fuel enough to keep going.

Let’s make some connections. Our story this week is about being overwhelmed, lost, and pausing to find perspective. Have you ever felt lost and discouraged in your role? Even if you’re in a role where there is some kind of scoreboard, I’m willing to bet there are moments where you have been so overwhelmed with things that you’ve felt a little lost. It’s easy to feel this way. Everything is going so fast. Technology is changing so much. There is so much pressure.

In moments like these, we have to find a way to slow down and pull up. We have to find a way to slow down, even if we think we should be sprinting. Once we slow down, we can look around, check out the indicators around us, and see how we are really doing vs the story we are telling ourselves.

The challenge: Will you slow down and look for indicators of progress?

Bonus- Many of you will be part of our annual shutdown. I hope you totally unplug. I hope you reconnect with friends, family, and yourself. I hope you stay safe and get some sun.

Have a jolly good day and a fun/safe 4^th of July,

Andrew Embry

Standing in the Tension (6-17-26)

This is week 4 of our series based on lessons I’ve learned working in a central role. This week is about being comfortable standing in the tension between different ideas.

I’ve mentioned before that in this role I have to navigate a lot of ambiguity without have any formal power. As a result of this, I often find myself in the center of competing forces. I’m being asked to scale enterprise solutions while moving fast. I’m challenged to help meet the needs of individuals while creating things that meet the needs of the masses. I’m asked to customize things to specific needs while keeping things scalable. I’m asked to experiment with new things while also standardizing. I’m asked to encourage exploration while maintaining a level of intentional design and control. I’m asked to imagine a future, build it, and drive adoption all at the same time (like building the airplane while flying and acting as air traffic control).

Let’s make some connections. Have you ever felt trapped in the middle of competing ideas? Maybe you’ve been asked to do more with less. Maybe you’ve been asked to embrace failure, while also being told you can’t miss. Standing in the middle of ideas is a lot. It’s easy to be overwhelmed by the complexity. The instinct is to resolve the tension as quickly as possible, but the truth is that the tension will always be there. The second instinct is to avoid the tension if you can’t resolve it.

The beauty comes from standing in the middle of the tension and knowing it won’t break you. The power comes from realizing multiple ideas can be true at the same time, and leaning into that until you see solutions and possibilities that never existed before. Once you do that, you stop living in a black or white world. You stop living in a world of this or that. Instead, you begin living in a world of “Yes, and…” which is incredibly powerful.

The challenge- How will you embrace standing in the tension?

Have a jolly good day,

Andrew Embry

Taking Steps Forward Through Ambiguity (6-10-26)

We are now on week 3 of lessons I’ve learned from working in a central role. Last week was about leadership and power. This week is about the importance of taking steps forward when you’re mired in ambiguity.

I’ve been in a few central roles in my career. Generally, these roles are pretty ambiguous. For example, in my career role I’m supposed to lead innovation and lead us to the future. Let’s be honest. I have no idea what that means. I can’t say with certainty what will happen. Recently, I’ve been sharing thoughts on what a future agentic insights ecosystem could look like. If more than 40% of that ends up being true, I’ll consider that a miracle. All of this complexity and ambiguity can feel overwhelming. It can stop me from taking action.

Let’s make some connections. Have you ever felt paralyzed by ambiguity? It’s easy to get stuck thinking and thinking and overthinking every possible angle and every possible contingency. While that thinking might make us feel like we are doing something, the truth is that thinking isn’t always the same thing as taking action.

I don’t with certainty the exact coordinates of where we need to go in the future. I do have a north star though. I do have things I believe will likely continue to be true. The value of data will continue to increase in a world of AI. Getting data AI ready will continue to grow in importance. Having tools to help get the most of the data will be critical. As there are more and more tools, being clear on the tool and the problem they solve will be more important than ever.

I know that if I take action toward solving those problems, I’ll likely be walking in the right direction. I’m humble enough to know I can always redirect along the way. Instead of being paralyzed, I’ll keep taking steps and keep taking steps and keep taking steps until we finally get to that future.

The challenge- How will you keep taking steps forward through ambiguity?

By the way, the picture is from a Tough Mudder last year. I crawl through mud as a hobby, which explains a lot about how weird I am 😉

Have a jolly good day,

Andrew Embry

Legos, Change Management, and Fitting Into a New Vision (5-20-26)

Our last entry was about Legos, change management, and making the next step easy to take. This week is about helping Lego pieces and people fit into a new and different vision.

I first heard about Brad Barber about a year ago. He is a Lego builder with a knack of being able to turn any set he gets his hands on into a Millenium Falcon, the famous ship from Star Wars. He does this by creatively rearranging the pieces from that set only. No outside pieces are allowed. Simba becomes the Millenium Falcon. Cinderella’s dress becomes the Millenium Falcon. Dinosaurs become the Millenium Falcon.

Let’s connect things. In the world of work, there are a lot of pieces including employees, processes, and tech. Often, they are configured in a specific way, so people assume they can only be that thing, much like many people would assume a Simba Lion King set could only be Simba. The truth is, we all have the ability to grow, change, and become part of new things if we are guided in the right direction.

This all makes me think of Brad’s work. The beauty of his work is that he can see the pieces for what they are, understand their value, and also how they might exist in a new design and system. He doesn’t break the pieces. He doesn’t twist and pull them into new shapes. He understands their strengths and leverages them differently. He designs something, so he can leverage all their strengths to achieve a new goals. One of the most important parts of change management is connecting with people to help them understand how they are valued AND how they could fit into the new system. This shifts change from something to be afraid of to being something we can be part of.

The challenge: As you lead change, how will you help others see where they fit?

Bonus thought: AI is one of the forces changing our vision for how work gets done. I can’t speak for all areas, but I can speak a bit for market research. It’s true that AI is changing and will continue to change the way do research and gather insights. At the same time, the value and the core of what makes market researchers great will always be there and will always be important. Things like curiosity, the ability to define business questions, understanding decisions in context, and influencing without authority will be constants even as we evolve.

Have a jolly good day,

Andrew Embry

Legos, Change Management, and Inviting People to Build (5-6-26)

Last week was about Legos, change management, and making next steps easy to take. This week is about inviting people to build.

I have invested hundreds of hours into building dozens of Lego sets throughout my life. If we are being honest, it would be easier to buy things that were already assembled. However, there is joy in building things. There is joy in putting my time and effort into creating something, even if I am following a pattern laid out by others. At the end of the day, when I build, I feel part of something and that matters.

Let’s build on this. Take a second to think about different initiatives you’ve experienced in your career. Have you ever had situations where the initiatives were being done TO YOU? How did that feel? I’ve had this happen to me, and it doesn’t feel good. These situations make me feel insignificant. At this moment, I’m not part of this, I’m at the mercy of this. It kills engagement and motivation.

Now, think about the other side of the spectrum. Have you ever had situations where you felt like you were part of building the initiative? How did that feel? These things energize me. Being brought along makes me feel like I matter. Having the chance to shape things makes me feel valued. Similar to our Lego initiative, I love building and feeling part of something.

The challenge: How are you bringing people along and inviting them to build with you vs making them feel this is being done to them?

Have a jolly good day,

Andrew Embry

Legos, Change Management, and Making Next Steps Clear and Easy to Take (4-29-26)

Last week was about Legos, change management, and breaking builds down into achievable milestones. This week is about Lego instruction manuals and making it easy to take the next step.

This is going to sound weird. One of my favorite things about Lego sets are their instructions. Lego does a fabulous job of making the next steps clear and easy to execute. This enables me to spend more time on building vs being confused by what is going on (which is how I feel about non-Lego brands).

Lego does a few specific things to make it easy to take the next step. First, they break the build down into sections, which we discussed last week. Second, each step is small and manageable. They don’t ask you to do too much in one step. You just put together a few pieces and then move to the next step. Third, each step clearly outlines what you need, so you can make sure you’re ready. Last, they will do special callouts if something is particularly tricky or might be missed.

How does this all stack together? Think about work for a moment. Have you ever been part of an initiative and said something like, “I understand why we are trying to go there. I just don’t know HOW.” This is something I hear a lot, and something I’ve experienced quite a few times throughout my career. When this happens, it is because the immediate next step is unclear. Imagine if we had Lego directions to guide us. Imagine if we had plans in place that helped make it easier to take the next step. No matter where you were in the process you’d be able to say, “Here is the action I’m supposed to take.” That would enable us to spend less time lost in swirl and more time executing. As leaders, it’s on us to help drive this level of clarity.

The challenge: How will you make the next steps clear and easier to execute?

Bonus: I recognize that things are always evolving, so the directions may not be as simple and straight forward as Lego instructions. However, we can all make sure we are clear about what is moving in the right direction. We can all make sure that we make it easy to take the next step. For example, it’s really easy to say, “Just use AI to go faster,” but that’s not helpful to anyone, because it lacks so much clarity that it becomes overwhelming and paralyzing. Even if people would randomly use AI, it doesn’t mean it would be good. A better approach would be, “We can use AI to make this specific part of this process better. To get started, use X AI tool to solve Y problem. Here is the first step to take to get you going…”

Have a jolly good day,

Andrew Embry

Legos, Change Management, and Clear Milestones (4-22-26)

Last week we kicked off our series about Legos and change management by focusing on knowing what you’re building. This week is about breaking Lego builds down into sections and having clear milestones.

My parents bought me this Spider-man set a few years ago for Christmas and it’s one of my all-time favorites. It is comprised of 2099 pieces. Imagine how difficult that would have been if all of the pieces would have just been mixed in together. That would have been horrible! Luckily, Lego doesn’t do that. They break the build down into digestible sections. Each section has a bag with the pieces you need for that section. You then work through the instruction book section by section until you’re done.

Let’s connect this to work. How often have you been involved in an organization wide initiative and been utterly confused on how to execute it? That’s happened to me a lot throughout the years. It’s almost like they dump a bunch of info (Lego bricks 😉) on you and hope you just figure it out.

Now, think about the time when you’ve been involved in something complicated, but they did a nice job of breaking it down into digestible sections. You could see how all of the milestones would add up to get you to where you need to go. You also were clear on what you needed to accomplish for each milestone. What impact did this have on you? I’ve found in these situations I was less confused and could put my effort toward executing vs figuring out what the heck was going on.

The challenge- How can we break complicated initiatives down into easier to execute milestones?

Have a jolly good day,

Andrew Embry

Legos, Change Management, and Knowing What You are Building (4-15-26)

This week we are going to kick off a series focused on Legos and change management. By the end of this, we will build concepts that you can leverage to lead change management efforts. The first entry in this series will be about the importance of knowing what you are building.

Imagine for a minute that I dump a bunch of Legos in front of you and ask you to build something that is faster. I then tell you that it’s important you get this right. If you miss there will be negative consequences. From here, I don’t give you any additional clarity. How would you feel? What kind of a thing would you build?

Now, assume I go back to you and I show you this picture of a rocket house, and say this is what we are trying to create. Would you have naturally built something like this? How much rework would you need to do to create something like this rocket house?

Let’s make some connections. If you were in our Lego situation above, I bet you would have felt frustrated. You also likely would have wasted a lot of effort creating something that looks nothing like the rocket house. At the end of the day, one of the most important steps in change management is being able to articulate where you’re going. If we are unclear on where we are going, we can’t build something to get us there.

Think about your experiences at work. How often has there been an organizational effort that was unable to paint a clear picture of where the company is trying to go? The company might use all the right buzzwords. They might say, “We are transforming. We are trying to move faster. We are trying to deliver better experiences. We are becoming more agile.” The buzzwords are not the same as clear direction. As leaders, we need to be able to articulate a clear vision if we want to lead people to new destination.

The challenge- How will you paint a clear picture of where we are trying to go?

Bonus thought

For the record, I’m not claiming I’m perfect at change management. The reflections from this series are reminders for me as much as they are for anyone else. This stuff is hard and requires intentionality to do it well.
If you recognized the rocket house as Emmet’s dream house from The Lego Movies, then you get 579 bonus points.

Have a jolly good day,

Andrew Embry

Bonus Blog- Guiding the River (4-13-26)

Happy Monday!

This is a bonus blog. Sharing in case it helps you too. It’s about being overwhelmed and seeking control vs guiding the chaos.

Over the past few months, I’ve had times where I felt overwhelmed with change and the rate of change whether it’s AI, work, my kids getting older, other life stuff, etc. Have you felt the same way? When I feel a bit overwhelmed, it’s easy to wish for control. Over the past few days, I’ve been reflecting and remembering that it’s not my job to control the chaos. Controlling the chaos is impossible. All I can do is try to channel it and guide it in the right direction. Once I realized this, I had more peace.

This led to me creating this short 1 minute poem I call “Guiding the River”. I hope you like it. You can watch the poem by clicking HERE and I’ve included the text at the bottom of this entry.

The challenge- Will you try to control the chaos or will you let go and attempt to guide it?

Have a jolly good day,

Andrew Embry

Guiding the River

I stand on the bank

watching the river

the same way farmers watch crops.

Wondering what and when something will happen.

The river is agitated,

rushing,

gurgling,

spitting.

The same river that brings much needed life,

also brings destructive floods.

The same river that is crisp and clean

is filled with silt and sediment from muddy banks.

The same river you peacefully float on

can drag you away thrashing with its current.

There is too much power in the river to control it.

There is too much power in seeds to tell them exactly how to grow.

Like a farmer, I don’t seek to control the river,

because that is impossible for mere humans.

I merely seek to create space and guide it along its path.

A nudge here.

Shaping the bend differently there.

Redirecting water downstream.

And the river will be less agitated.

And the river will be more free

Flowing to nourish the crops

and souls that need it.

Andrew Embry April 2026

Quarterly Self-Assessment (3-25-26)

It’s a bonus blog! I hope you’re excited 😉 For the past few years I’ve used the last Wednesday of the first quarter to share a blog on doing quarterly check-ins for work and yourself. This will be a longer email, because I’m sharing my own self-assessment.

I just had my first performance check-in of the year at work. In preparation for that I asked myself, what are 2-3 highlights? What are 2-3 opportunities to do better? What are some learnings from Q1 I can apply moving forward?

What does this have to do anything? While this is great for work, we could apply this same thinking to our personal lives as well. What are some of your goals for 2026? How did you do with them in Q1? Take a moment and CELEBRATE progress you’ve made. After you celebrate, then you can reflect on your gaps, why they exist, and how you can close them.

The challenge: Will you take the time to do a quarterly check-in? What changes will you make to set yourself up for the rest of the year?

Bonus: Here is my review based on the dimensions in my life I set goals for. Hopefully, it sparks a thought or two for you.

Make a Choice (B-) This is my theme for the year. I wanted to be more intentional about where I invested my time and energy, because things were better when I was intentional. While I did okay, there were a few areas, mainly in my physical health where I just kept falling into mindless habits.
Mental Health (B) The goal is to feel like I’m in a good, strong, solid mental state. I’m feeling pretty good right now, which is particularly impressive with all that is going on in life and work. In the grand scheme of things I think I’m doing a good job of being grounded and focusing on the things I can control. To get to an A, I need to make improvements in my physical health and I also need to be more intentional about investing in things that recharge me vs just resting.
Physical Health (C) Overall, the goal is to be healthier. On the good side, I’ve been getting pretty good sleep and I completed my yeti race. On the needs improvement side, I haven’t been able to find a rhythm where I’m working out/being active on a regular basis.
Family (B+) The goal is to feel like I’m being an amazing husband and dad. I’m feeling pretty good about things right now. My kids are 12 and almost 14, and the teenage hormones are real. There are a lot of days filled with dragons, but I’m comfortable standing in the fire and not getting burned. I do think I’ve been a bit caught up in work lately and I don’t want to lean too heavy into the work side.
Career (B) The goal is to feel like I’m delivering magic, where things are effortless and just cranking out high quality work constantly. It’s a high bar, and one I always strive for. I feel good about what I’ve done and delivered this year ranging from AI strategies to AI playbooks to evolving AI tools, but it doesn’t feel like magic yet. I’m still trying to navigate some swirl and wrap my brain and arms around a potential future that seems to change every day. Also, in the midst of all of the AI evolution and organizational change, the flood is real and trying to survive that and help others survive that feels overwhelming at times. Overall, I’m on the right path and need to keep focused on pushing the next evolution and broader adoption/utility. I’ll get there and the magic is going to be pretty incredible 😉

Have a jolly good day,

Andrew Embry