
This week we are going to kick off a series focused on goals, and we will start by reflecting on whether or not our goals resonate.
For the past few years, I’ve set a generic goal to get healthier. Getting healthier might be a goal that resonated with other people, but if I’m honest, it was never really motivating and never really connected with me. It was too abstract of an idea. Over the past few months, I’ve lifted weights on a more consistent basis and I’m discovering how much I enjoy that. This year, instead of having a generic goal of getting healthier, I have a goal of building more strength. More specifically, I want to increase the amount of weight I lift on a weekly basis by 15-20% by the end of the year.
I understand that ultimately the idea of building strength is connected to the idea of getting healthier. However, the goal of building strength is so much more motivating to me. I enjoy lifting weights. I love the simplicity of knowing if I’m making progress or not on any given day. I get excited about making improvements whether it’s adding in a few extra reps or increasing how much I’m lifting at any given time. Building strength is a goal that resonates with me. It’s a goal I can rally behind and execute against. I don’t have that same passion for the generic goal of get healthier.
Let’s make some connections. Have you ever had a goal that didn’t resonate with you? Did you pursue that goal with the same zest as you did for something that truly connected with you? Think about common work goals. They include things like, drive sales, hit quota, decrease costs, improve market share, increase customer satisfaction, and deliver more value. These goals aren’t necessarily wrong. At the same time, they may not resonate with us. Maybe the goals are too abstract or maybe they are something that don’t exactly connect to what we value. We have to find a way to translate and create goals that connect with us. I’ve said for years my main goal at work is to deliver magic, which means doing the impossible. That idea may not make sense to anybody, but it gets me out of bed in the morning. It gives me something that I am excited about pursuing and delivering. It gives me fuel that sustains me throughout the year.
The challenge: What are your goals? Do they truly resonate with you?
Have a jolly good day,
Andrew Embry








