
Last week was about the power of yet. This week we are going to jump to my college years and a lesson about being curious and searching for more than what is in front of me.
Professor Skinner was my marketing professor at Butler and one of my favorite professors of all time. Her class was about marketing, but more importantly it’s about how the world works and how you can have success in the real world. She held a high bar and elevated you to reach it. She also had a knack for teaching important lessons in simple and powerful ways. When I took her class she would often assign us articles to read as homework and then we would have a short quiz about the article during the next class. I had read the article and was taking the quiz when I realize there is a question about something I don’t remember seeing. This confused me, because I have a pretty good memory. I turn in the quiz to her and say something like, “That one question was tough. I didn’t remember reading anything about that in the article.” She smiles and says, “When you read the article it pointed you to go and learn more in one of the links The question is about that. I want you and others like you to be curious and go looking for more information.” I leave the class and I’m thinking, “That’s a punk move, Skinner!” but then I calm down and realize the genius of the lesson. We need to be curious enough to search for things and explore what’s in front of us.
How does this connect to work? Our jobs are to serve others. There is no simple article on this. When you get a new project there isn’t a 1 page synopsis that tells you everything you need to know. You might start with a little bit of information, but it’s up to you to go find the rest. When I think of the best work I’ve done, it’s because I was curious enough to go the extra step. I was curious enough to go talk to the one extra person, to read the one extra piece of research, to ask the one extra question, and to click on that link on the side of the page that will give me more information. 😉
The challenge: Are you limiting yourself to what’s on the “article” or are you being curious and hunting for more information?
Have a jolly good day,
Andrew Embry



