Time, Perspective, and Type 2 Fun (9-22-25)

A bottle of white liquid pouring out of a dropper

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Happy Monday!

You’re getting a blog on Monday, because I’m going to do a few things for work this morning, and then I’m taking the rest of the week off. Last week was about making the most of a situation. This week is about time, perspective, and type 2 fun.

Recap: Diane and a 4-month-old Alice are living with my parents. It’s chaos. My wife is looking at potential houses to buy, which is totally stressing her out. My dad goes with my wife to check out houses to help out with Alice. Anyway, they go to a house and long story short, my dad knocks over the bottle of Alice’s milk and gets it all over the dining room table in the house. This takes an already stressful situation and makes it worse. They are frantically cleaning it up, and Diane is worried about potentially ruining someone’s table and is feeling more overwhelmed than ever. Ultimately, everything is okay. Fast forward a few hours, and the milk spilling incident has turned from super stressful to hilarious. They tell the story to my mom when she comes home, and everyone is laughing. Fast forward to today, and the milk spilling incident is one of our favorite stories to tell.

Let’s connect some dots. When you read the story above, I hope you smiled or chuckled a bit. It’s kind of funny. It’s also a situation we can all relate to. Maybe you didn’t spill milk, but we’ve all made a mess which turned a stressful situation into something even worse. However, with a little time and perspective, we can begin to see the humor in the moment. My family calls these kinds of things type 2 fun, a phrase we learned from a friend. Type 1 fun is when the situation is enjoyable and funny as it happens. Type 2 fun is when the situation is bad at the moment, but later on you see the joy and humor in it. As I get older, I’ve learned that most initially stressful situations in life end up as Type 2 fun.

The challenge: When you run into something tough/stressful/bad will you be able to create the distance and perspective to see the joy and humor?

Have a jolly good day,

Andrew Embry

Making the Most of a Situation (9-17-25)

Last week was about two people being in the same situation and seeing it differently. This week is about making the most of a situation.

Alice was a colicky baby and every night around 6 or 7, they’d spend an hour screaming their lungs out. My wife felt horrible about the inconvenience of having a screaming baby in my parents’ house. My wife also underestimated how weird my dad is. Alice was in the middle of screaming their head off. My dad could have been irritated, but instead he took this as a challenge. My dad decided that this would be a contest between him and Alice to see who was the loudest. He starts being loud too. At first Alice was stunned, and then they roared in defiance. However, my dad was not going to lose. He went all in, making weird faces, funny noises, and wildly gesturing. Alice goes from screaming to laughing and shrieking from pure delight. They keep going to see who can be the loudest and silliest. Soon, everyone in the house is giggling at the absurdity of it all. This became their nightly ritual for the entire time we lived with my parents, and now it’s one of our favorite memories.

Let’s connect some dots. Let’s be honest. If you’ve ever been in a room with a screaming baby, it’s not exactly fun. It would have been easy to be irritated and grumpy. It would have been easy to look at this like a moment to just suffer through. However, my dad decided to turn this into something else. He turned it into a game, which became enjoyable for everybody. Think about yourself for a minute. How often do you allow yourself to be totally stuck in a situation? How often do you allow yourself to become irritated and grumpy at something that isn’t going well? How often do you approach things with a negative mindset, when you have the power to make something different out of the moment?

The challenge: What will you make out of the moments you are given?

Bonus story- If you are thinking my dad has stopped playing weird games like that, you’re wrong. His new favorite game is to make cringeworthy dad jokes that make a teenage Alice roll their eyes. Yes, he is very successful at this. (I wonder where I get it from 😉)

Have a jolly good day,

Andrew Embry

Same Situation, Different Experiences (9-10-25)

Last week I spent time with my wife, kids, and family up at a camper. We started reminiscing around a bonfire and shared the story of us moving back to Indiana, which inspired this series. This week is about how people can be in the same situation and have different experiences.

Let me set the scene. It’s a stressful whirlwind. Within a few months, we had our first kid, the first grandkid on my side, I got a new job that would move us from Wisconsin to Indiana, and we had to buy a house. To top it off, we had to do this while I worked in Wisconsin and Diane and a few months old Alice went to Indiana for a month to begin house hunting. They lived with my parents, my brother, 2 cats, and a dog. #stress While Diane and Alice are living with my parents, Alice is only a few months old and is being a typical colicky newborn with constant crying, loud screaming, and irregular sleep. #allthethings

When I spoke with Diane on the phone, she was worried that she and Alice were being an annoying burden for the family. From her point of view, all she could see was the screaming, crying, and the disruption in day-to-day schedules for everyone in the house. I told Diane, “I hear you. What you are saying is valid. Also, that is not at all how my parents are experiencing this right now. When I talk to them, they go on and on about how they are so excited and lucky because their first ever grandkid is LIVING WITH THEM. In their eyes, you and Alice can do no wrong. They are so pumped to be able to spend this time with you two and they love being able to snuggle and love on Alice all the time.”

Let’s connect some dots. Everything my wife experienced was true. Everything my parents experienced was true. The thing is that they were both approaching this from a different starting point. This is a classic instance of people being in the same situation and having different experiences. As we go throughout different experiences, it might be worth taking a moment to reflect on the situation, our starting point, and how that might cause us to interpret things one way or another.

The challenge: How will you be more mindful of how you are experiencing situations? Will you remember that people could be experiencing the same situation differently?

Bonus 1- Big thanks to Charlie Wilson and Bryan Lapel for offering me the job and enabling us to come home. I’m forever thankful.

Bonus 2 (cute story)- My family knew I was going for this job, and we also all thought I had a pretty slim chance to get it. Anyway, I had just got off the phone with Charlie where he offered me the role, and I was so excited! I immediately told Diane and was getting ready to tell my dad when he called me. I asked him what he was doing, and he said he just got new tires put on his vehicle, so he’s ready to drive up to Wisconsin a lot and in the winter to see the grandbaby. Nonchalantly I said, “That sounds cool. Wisconsin is a beautiful state. You can drive up here all you want, but I won’t be living here.” Immediately my dad is like, “WHAT!?!?” I told him I got the job and then he’s ecstatic and like, “You better not be messing with me man!” I assure him I’m not and that Diane and I are excited about moving closer to home. I ask my dad to have my mom call me, so I can tell her. Hours go by and I don’t hear from my mom, which I think is weird. Eventually, she calls me, and I share the news with her. She’s ecstatic. Then, she’s getting onto my dad for not having her call sooner, and the poor guy is like, “I kept nudging you to call Andrew, but you were busy and said you’d call when you had time!” lol

Have a jolly good day,

Andrew Embry

Rabbit Holes and Perspective (8-7-25)

This is a bonus blog, because the universe said someone needs this today. If you’re the one, just know the universe heard you. This blog is about falling down rabbit holes, taking a step back, gaining perspective, and realizing you’re doing pretty well.

Let me start this by saying I’m not trying to fish for compliments or anything. I just want to be real about the head space I was in. I started my week with these thoughts going through my head, “I have a lot of stuff I need to get done. I’m feeling behind. Here is a whole list of things that aren’t quite going right that need to be fixed. This is not good.” I was in a bit of a rabbit hole. Have any of you been in that headspace? Not a fun place to be.

Then, something interesting happened. I was in a situation where someone was showering me with praise and recognition. They were publicly telling this story like, “Andrew is so awesome. He’s doing great work and it’s providing a lot of value.” All of that punched the negative mindset I had right in the face and shifted my perspective. I went from, “This is not good” to “In the grand scheme of things, stuff is going pretty well. I should feel really great about where I am and what I’m doing.” I also challenged myself to realize that in the grand scheme of things, all of those little things I was worried about don’t matter or detract from what I’m doing.

How does this connect to our day to day? It’s easy for one slip up, one imperfect thing to lead us down a rabbit hole to wallowing in a bad mindset. Once we are sliding down this rabbit hole, it’s easy to lose perspective on how things are truly going. Sometimes, we need to take a step back to look at the situation. Sometimes, we need an external force to help us see the truth of things too.

The challenge: Will you challenge a bad mindset when it starts to set in? Will you help others challenge their bad mindsets when they are stuck in a rabbit hole?

Have a jolly good day,

Andrew Embry

Perspective and The Wicked Witch (4-30-25)

A person in a person garment

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I’m excited to continue our series focused on storytelling tricks and mechanics. Last week was about world-building and culture. This week is about the Wicked Witch and perspective.

Is the Wicked Witch evil? It depends on what perspective the story is told from. The Wizard of Oz is told from Dorothy’s perspective. It’s about her finding friends, and the Wizard of Oz telling her she has to defeat the evil Wicked Witch of the West, so she can go home. Wicked is told from the Wicked Witch’s perspective. Before she was the Wicked Witch, she was Elphaba. The story follows her growing up as an outcast and being a rising hero until the Great and Powerful Oz turns on her and brands her as the Wicked Witch. (By the way, the Wicked move was amazing!)

What does this have to do with anything? I find it so fascinating how an entire story can change, just by altering your perspective. I grew up on The Wizard of Oz, always just accepting Dorothy’s perspective. Then, I saw Wicked for the first time, and suddenly I saw an entirely different side of the story.

Think of your own life. How often does something similar play out for you? Have you ever thought you understood a situation, and then had your opinion changed when presented with a different point of view? I’ve learned over time that we all have our default perspective on things, and it’s our responsibility to stay open to other ways of viewing things. I’ve also learned it takes a lot of strength to suspend your own beliefs and judgment to take the time to see the story though someone else’s eyes.

The challenge- How will you take on the perspective of others?

Have a jolly good day,

Andrew Embry

Putting Feedback into Perspective and Responding (11-15-23)

Last week was about learning to catch a baseball and feedback. This week we will dive deeper into catching feedback by reflecting on putting feedback into perspective and responding.

The other day I spoke with someone early in their career who had received some tough feedback. I could see how they were extrapolating this one miss to mean so much more than that. As I saw them spiraling a bit, I tried to offer them some perspective. I explained that having a miss is a right of passage for all marketers. I talked about how if you aren’t having these moments from time to time, it means you’re not challenging yourself. I told him the story of how in my first internal role I was about 3 in when my boss told me I wouldn’t meet expectations if I continued down my current path, because my project management skills were horrible. I shared how when this happened, I felt like crap for a couple of days, and doubted everything about myself. Then, I dusted myself off, got to work to figure things out, and started improving. I reassured him that while I may have felt at the time that this was a huge failure that would follow me forever, it didn’t. No one ever talks about that miss or story. It’s never been held against me, and I’ve went on to have what I consider to be a great career so far. At the end of the day, receiving the feedback is only half the story. The most important part of the story is how he’ll respond to this. He can either let it kick his butt, or he can get up and get at it.

You probably see where this is going. At some point in time, we’ve all received tough feedback. When this happens, it’s easy to blow the feedback way out of proportion. It’s easy to take feedback about one action or one miss and come to the conclusion that you’re a horrible failure of a person (or maybe I’m the only one who has ever thought that). If you ever feel yourself sliding in this direction, I hope you pause for a moment to find some perspective. EVERYONE gets their butt kicked sometimes and fails. The feedback you receive is about missing on 1 project or 1 task and does NOT mean anything more than that. It means you messed up on THAT THING. It means you are human. Welcome to the club 😉 It’s a beautiful messy place to be. While tough feedback hurts, what matters most is how you respond.

The challenge: How will you keep feedback in perspective? How will you respond?

Have a jolly good day,

Andrew Embry

What do you see in the picture? (4-29-20)

Last week was about how messiness is often the price of greatness. This week is about what you see in a painting, a person, or a situation.

Take a moment and look at the image. What do you see? What do you notice? The painting is called “Wheatfield with Cypresses” and was painted by Vincent Van Gogh. When you look at the image you might notice a variety of things. You might notice it is an oil painting. You might notice the large trees. You might notice the billowing clouds. You might notice the soft swirl that created the wheat field. If you’re my daughter Alice you notice the collection of the rocks/bushes/small trees to the left of the painting and how it looks like a rock monster. I’m guessing you didn’t see the rock monster. However, if you were a young Pokémon fan, maybe you would have seen the rock monster too. I’d imagine that’s not exactly what Van Gogh was going for, but he still is bringing her joy 😉

What does this have to do with anything? Every situation, every conversation, every self-reflection is a painted canvas for us to observe, and we will all see different things. What we see is often shaped by our experiences and our context. The trick is that as we grow older we get more set in our ways and often lose the ability to see the wide variety of things we once could when we were kids, like hidden rock monsters. When you are presented with a challenge, what do you see? Do you see the obstacles and all the things that will stop you? Do you see the opportunities and the different ways you can succeed? Whether you see mainly obstacles or mainly opportunities, drastically changes what you see. When you meet others do you see their flaws first or their potential? When you look at yourself do you see your beauty or your shortcomings?

The challenge: What will you see in the canvases (people and situations) placed in front of you? Will you see light and love? Will you see darkness and despair? Will you see all these things and more?

Have a jolly good day,

Andrew Embry