How will you support and instill confidence in others? (1-26-26)

If you’re in the Midwest, I hope you are surviving the snow.  This is a bonus blog.  The question for us to reflect on is, “How will I support and instill confidence in others?”

Last week I was invited to speak at and attend the Insights Association CEO Summit.  It was a conference filled with insight leaders across various functions and industries.  There were companies of all sizes and focus areas.  If I’m being honest, I was a bit nervous about speaking there.  I’m not a deep technical market research expert.  I’m not a CEO level leader.  I’m not someone who knows all of the technical ins and outs of every last AI model and offering.

I call my parents the night before I’m supposed to give my talk.  I’m on speaker phone with both of them talking about the flight down, the nice weather, etc.  I mention that my talk is tomorrow.  I start to say that I’m nervous, and before I can fully finish the sentence my mom says, “You were invited for a reason.”  It wasn’t some over the top rah-rah moment.  It wasn’t overly emotional or mushy.  It was a strong direct statement of factual support.  My mom repeated herself, “You were invited for a reason.”  She was saying, “They wouldn’t invite you if you weren’t good. Whoever invited you felt that you had something worthy to say or they wouldn’t put their neck out. You’ve done good work. You’re more than capable. Just do the thing.”  It was a nice confidence boost, and things went well the next day.

What does this have to do with work?  I have a memory from early in my career that will always be burned into my memory.  I was a young associate, relatively new to my role.  Bryan Lapel, who led the function at the time, brought me into a room and said something like, “This is a complicated mess.  I’m 100% confident that you will deliver.”  He said it in a tone that the outcome was inevitable.  It was probably a 30 second conversation.  I stepped out of that enclave like, “Get ready world! I’m going to run through some walls now!”  Have you ever had a moment like that where a leader instilled that level of confidence in you?  Have you ever been able to deliver a moment like that for someone else?

The challenge: How will you support and instill confidence in others?

Andrew Embry

Lesson 5- The Importance of Reward and Recognition (11-26-25)

This is the last in the series of lessons that kept repeating for me throughout the year.  Lesson 5 is that reward and recognition are more important now than ever before.

I’ve noticed a pattern over the past few months.  When I’ve shown appreciation for people this year, their reaction has been stronger than in years past.  Don’t get me wrong.  People have always been thankful.  They have always appreciated being seen and recognized for their work.  It just seems like rather than words of recognition and appreciation being a small boost, they are now filling a deep hole.  Have you noticed this?

Why is this happening?  I’m not sure what it is.  I don’t know if it’s because we are running faster and harder than ever before.  I don’t know if it’s because life feels less stable than it ever has.  Maybe it’s because collectively we’ve lost touches of our humanity as we have become connected with devices and less connected to each other.  Maybe it’s because our unspoken question is, “Do I matter?” as we exist in large corporate machines.  Whatever it is, I feel that there is less acknowledgement of others and their worth than there has been in years past.  It’s a massive tangible difference that I can feel with individuals AND more broadly with groups.  What do you think?

While I don’t have any idea what is causing this, it is making me more aware of how much power each of us has, and how easily we can use that power as a force for good.  Taking a few moments to say a kind word.  Spending a few minutes writing an email shouting out someone for their effort.  These things don’t just create ripples; they create powerful waves now.

The challenge: We have more power to lift others up than we will ever realize.  Will you use this power to recognize someone and fill them up today? 

Have a jolly good day,

Andrew Embry

Lesson 1- Leadership Matters (10-29-25)

I listened to a podcast once and the interviewer asked, “What lessons does life keep putting in front of you?”  This series is inspired by the lessons that continued to show up in front of me this year.  This week is an analogy about baking and how leadership matters.

I have many skills, but baking is not one of them.  If you give me eggs, salt, butter, flour, milk, a pan, and an oven I will give you a disaster. If you give those exact same things to my wife, she will make you an amazing dessert.  It’s the same challenge.  It’s the same ingredients.  However, it is totally different outcomes, based on the knowledge and skills of the people involved.

What does this have to do with leadership?  In the above example, it’s not about the ingredients, it’s about the baker and their knowledge and skills that lead to different outcomes.  In a similar way, it’s not the ingredients, it’s the leader.  Think about when times have been tough and you’ve had a good leader vs a not so good leader.  Under good leadership my vibe is, “Bring the challenges.  I’ll just run through those walls or jump over them.”  My vibe under not so great leaders is, “Dude, why am I always running uphill with hundreds of pounds on my back while people throw rocks at me?”  Any of those vibes feel familiar to you?

Right now, the world is giving us a lot of ingredients, and they aren’t all easy ones to deal with.  There is chaos, burnout, turmoil, stress, competitive pressure, AI (totally a fad by the way, just like the internet 😉), shifting priorities, lack of stability, and more.  This is why leadership matters now more than ever.  While people are handed the same ingredients, there are VERY DIFFERENT outcomes.  Good leaders are finding ways to take these ingredients and turn them into opportunities and paths forward.  Other leaders are overwhelmed by these ingredients, creating lost teams filled with doubt, uncertainty, and low engagement.

The challenge: How can you continue to grow as a leader to be ready to bake with any ingredients sent your way?

Have a jolly good day,

Andrew Embry

Building Houses and Pacing vs Pushing Yourself (10-1-25)

This wasn’t the blog I intended to write this week, but I was driving into work on Tuesday and the universe told me this is the story that needs told.  This week is about building houses and the balance between pushing and pacing yourself.

Pretend for a minute that you build houses.  You’ve been building a house since January 1st.  It’s a large and difficult job, and you’ve been grinding day in and day out.  So far, you’ve made good progress.  Now you find out there will need to be some last-minute changes on top of the unfinished work you already have.  You know you should pace yourself, but there is so much stuff to do that you begin overly pushing yourself.  You are working hard and working long hours.  You get tired.  Your work gets a little sloppy.  At one point you’re so tired that as you are hammering nails you hit your hand and break all the bones in it.  You get the house done before the end of the year, but it’s not exactly your best work, you have broken bones, and you are spending the end of the year hoping you can heal a bit before starting the process all over again.

Let’s make some connections.  We may not be building houses, but I think it’s safe to say that we all have been running hard this year.  It’s been another year of high expectations and doing more with less.  I’ve seen all of us work and push and work and push to deliver for the people we serve.  With all that said, we are now kicking off Q4, and that is always a mad dash to the end of the year.  In the midst of this mad dash, I want us to finish strong, not broken.  I want us to finish the year and be ready for rest, not needing to heal whether that is physically or mentally.  What we build matters, AND the people who do the building matter too.

The challenge: How can ensure you are pacing yourself vs pushing yourself to the point where it becomes hazardous to your health?

Bonus challenge: If you are a leader, how are you setting up the environment so your people can deliver without harming themselves?

Have a jolly good day,

Andrew Embry

Blog #650- Central Air, Systems, and Being a Leader/Technician (8-6-25)

This is going to be the final entry in the series about replacing my air conditioning.  Last week we explored how leaders can create a cooler and more comfortable environment.  This week I want to dive deeper into this idea by exploring central air conditioning as an integrated system and being a leader/technician.

When my air conditioning was broken, my thermostat still worked.  We could set it to the desired temperature.  However, some parts of the integrated system didn’t work.  It was pushing air around, but unable to cool the air.  As a result, even if we had the temperature set where we wanted it to be, the system was unable to deliver those results.  The technician knew the thermostat was fine, and also knew the only way to achieve the desired result would be to upgrade the parts and system. 

What does this have to do with work?  A thermostat is a lot like a vision.  The thermostat/vision can be set clearly and correctly.  However, the vision doesn’t matter if we haven’t set up the pieces and processes in a way that enables us to achieve that vision.  Have you ever encountered a situation where a vision couldn’t be achieved in the current system?  Maybe, you were asked to move faster, but our internal processes were not set up to enable speed and there were not the right tools to be more efficient.  Maybe you were asked to be bold and take on more risks, but the processes and governance around you didn’t empower you to make decisions.  The system must be designed to support the vision.

With this in mind, great leaders aren’t just people who set the thermostat.  Great leaders aren’t just people who create successful environments with words.  Great leaders are the technicians who ensure the other pieces and processes will lead to achieving the vision.  Great leaders are the ones who say, “We want to move faster, well X is getting in the way.  X either needs to be removed or replaced by something that gives us speed.  Let’s take Y process and totally reimagine it to fit our needs vs the way we’ve always done things.” 

The challenge: Will you be a leader who just sets the thermostat (vision) or will you be the leader/technician who builds a system that leads to success?

Bonus:  This is blog #650.  Thanks so much for reading and encouraging me throughout the years to keep writing.  I appreciate you all being part of this journey!  If you have any favorite blogs or topics, I’d love to hear about them.

Have a jolly good day,

Andrew Embry

Leadership and Outside vs Inside Temperature (7-29-25)

Last week was about patching holes vs installing a new HVAC system.  This week is about leadership and the temperature outside vs creating the temperature inside.

The first day that our air conditioning stopped working, the temperature only went up a couple of degrees.  It wasn’t too bad.  Then, as the temperature shot up outside, the temperature inside kept getting hotter and hotter.  Throughout this, we tried to do the same things around the house we would normally do like clean, cook, etc.  However, we struggled as the environment around us became hotter and we became more tired and irritable.  Once the new AC unit was installed it took time, but eventually the inside of the house became cooler even though the outside was hot as ever.  Once things were cooler, it was just a bit easier to do all our normal things around the house.

You might be wondering where this is going.  Air conditioning does not stop heat.  Instead, it creates a space where it’s just a little bit cooler.  That cooler space is more manageable, a little more comfortable.  It makes it a little bit easier to do the things you need to do.  Similarly, good leaders don’t stop the heat.  Good leaders don’t have the ability to wave a magical wand and remove all environmental obstacles, internal hurdles, etc.  Good leaders do create a space that is a little more comfortable.  It’s a space that makes it a little bit easier to do the things you need to do.  Maybe they do this by bringing clarity to the situation.  Maybe they do this by bringing in compassion.  Maybe they do this by making clear trade-offs.  If you’re lucky your leader does all these and more.  The bottom line is that the best leaders create the spaces where it’s a bit easier to have success.

The challenge: As a leader, how are you creating a “cool” space for people to flourish?

Bonus observation: I see a fair amount of people getting burnt out from always being in the heat.  It’s easy to say it’s their fault, because they didn’t prioritize their work, they didn’t make trade-off decisions, they didn’t handle the stress well, etc.  I understand there is some accountability on the individual.  I would also argue that this is actually more reflective of a leadership failure within the organization/system.  If the leader is clear on the vision and makes clear trade-offs concerning what will and won’t be worked on by their team, then this creates a “cooler” environment where it is easier for employees to stay focused on the right things.  It’s easier for employees to focus on the value add work and not burn out.  If the leader doesn’t make these calls, then they are letting all the heat in from outside, which contributes a lot to stress, burnout, and more.

Positive real world example. I went to my boss a couple of weeks ago and talked about how I was drowning in work, and how I wanted to make sure he and I were aligned on what matters most.  His response was, “What are the 3 most important things you need to execute to provide value to the organization?”  I told him, and we aligned on those 3 things.  Most importantly, he acknowledged the trade-offs.  I’d go all in on those 3 things and we’d be okay if everything else was either slow and/or did not get done.  Included in the “don’t worry about it pile” were the emails and asks he had sent me about things not related to those 3 key focus areas.  When he aligned on the trade-offs, he stuck by that even when some of his requests were now going to be ignored 😉  That’s what prioritization and making trade-offs looks like.  That 5 minute conversation and alignment quickly made the temperature cooler.  It made it easier for me to focus and do the things I needed to do.

Have a jolly good day,

Andrew Embry

Obstacle Course Racing and Avoiding Injury

Happy Monday,

I have a bonus blog for you about obstacle course racing and avoiding injury.

Whenever I do a race, I have 3 goals: don’t get injured, enjoy myself, and finish.  My safety and health always come first because not only do I want to be able to do more races, but I have a life outside of racing where I want to be a great husband, dad, and friend.  When I began my race on Saturday, I started off running.  Very quickly, I felt the pain in my leg, giving me a signal that something wasn’t quite right.  I have a history of stress fractures and knew this could lead to an injury.  At this point, I had a choice.  I could keep running and risk injury or I could slow down and walk.  The young and less wise Andrew would have kept running and likely hurt himself.  I decided to slow down and walk.  While I might have been slower than I had hoped, I enjoyed the trails, had fun tackling the obstacles, and overall had a great time.  Best of all, my leg (and the rest of me) feels pretty good today!

What does this have to do with work?  I don’t know about you, but I’ve seen and heard of a lot of people running themselves into the ground at work.  It’s like they are running with leg pain and keep running until the bone eventually snaps.  Have you seen this?  Have you experienced this?  I know I have.

In the story this week, I mention how there is more to my life than just races, which is why my health and safety is so important.  In a similar way, while work is important, it’s not the only thing in our lives.  We are more than just employees.  When we push past exhaustion at work, not only are we less effective at work, but we’re not the spouse, partner, parent, friend, etc. that we’d like to be.  At least that’s what I’ve found from first-hand experience.

The Challenge: How can we pay attention to the pain signals and adjust accordingly before we get injured?

The Leader Challenge: How are you creating an environment that protects people from being ran into the ground?

Have a jolly good day,

Andrew Embry

World-Building and Culture (4-22-25)

Last week we kicked off a series focused on different storytelling tricks and mechanics, and we analyzed unreliable narrators.  This week we are going to dive into world-building and culture.

World-building is the creation of a fictional world that is believable and consistent within the context of the story (WORLDBUILDING Definition & Meaning – Merriam-Webster).  It is comprised of all of the details that describe the world, how it works, and how the characters operate in that world.  Some fictional worlds are grounded in realism, while some are grounded in fantasy.

Pretend for a minute that you’re reading a story that takes place in England.  There are dragons in the story.  Does it make sense to have dragons in the story?  It depends.  If the book is Pride and Prejudice, and the world is built more on realism then the dragons don’t fit.  If the book is Harry Potter, and the world is built on magic and mythical creature than a dragon fits right in.

You’re probably wondering how this connects to work.  Pretend for a minute that someone challenges the leader in a meeting.  Is this okay?  It depends.  If the culture is one that is built on hierarchy and fear, then this is not acceptable behavior.  If this is a psychologically safe culture where people are encouraged to challenge ideas, then not only is challenging the leader acceptable, but it is also expected.  I’ve been on teams in both situations, have you?  How did you feel about living in each of those cultures?

With all this in mind, what if building culture is the same thing as world-building?  Building culture is comprised of all of the details that describe the group’s mission, how the team works, and how the characters operate within that culture.  We can influence all of those things.  We can set the mission.  We can set the tone for what mindsets and behaviors are acceptable and rewarded.  We all have the power to influence and build the culture we want to be in.

The challenge- What kind of world, what kind of culture will you build?

Bonus deep reflection- What kind of culture/world do you think your actions create around you?  How do your behaviors create that culture/world?

I’d hope that people say, “Andrew creates a culture of care, creativity, and nerdtastic fun and authenticity.”  These are the things I’m intentionally trying to build.  I try to invest time in understanding people and showing them I appreciate them.  I build a culture of creativity by embracing messy problems, making connections, and being willing to try new things.  I’m nerdtastic fun from my socks to my Team’s background, which sends a message that I’m comfortable with who I am and I want you to be who you are too.  I may not always succeed at building this world, but that’s what I constantly try to do.

Have a jolly good day,

Andrew Embry

Parenting and Little Signs of Support (2-26-25)

Last week was about parenting and setting incentives.  This week is about parenting and little signs of support.

Recently, Cameron auditioned for a role in a local production of Finding Nemo.  This was a big step for him.  He had been in plays before, but this was the first time he auditioned for a speaking role.  He put in a lot of effort to get ready.  Ultimately, he earned the part of Nigel the pelican.  My wife and I wanted to show our support of him and his accomplishment.  She was scrolling on Amazon when she found a fun pelican t-shirt she was going to buy for Cam to celebrate his accomplishment.  I laughed and asked, “Do they have one in my size?”  Check out the pic on the right.  Cam got a huge kick out of the fact that I got a shirt just like his and that we could be twins. 

What does this have to do with anything?  This week’s story shows how appreciated a small show of support can be.  The shirts were relatively cheap.  There was nothing fancy or flashy.  Still, it showed Cam that we saw him and were proud of his accomplishments.

Think about work for a minute.  Think about all the ways people show you small signs of support and what that means to you.  Maybe, they buy you a coffee.  Maybe, they send you a fun meme.  Maybe, they send you a quick note.  No matter what they do, I’m sure their small sign of support means something.  Wouldn’t it be nice if we gave and received these small signs of support more often?

The challenge- What is something small you can do to show you support and appreciate someone today?

Bonus challenge- Are you a peliCAN or a peliCAN’T?

Have a jolly good day,

Andrew Embry

Parenting and Setting Incentives (2-19-25)

Last week was about parenting, cleaning the house, and being flexible.  This week is about parenting and creating incentives.

We already have 2 cats in our house, but my son Cameron (11) really wants his own cat.  My wife and I ultimately agreed that he could get one for his 12th birthday.  Cam, ever the negotiator, talked to his to uncover what he could do to get it sooner and said he was willing to do anything to make this happen.  My wife and I saw this as an opportunity to provide an incentive for Cam to do the right thing to earn the cat sooner.

Before setting the incentive, the first thing my wife and I did was talk about our overarching goal for Cam, which is for him to grow up to be a kind and compassionate self-sufficient human.  From there, we got VERY SPECIFIC about what behaviors he could work on building now that would lead to this.  Based on our understanding of our son, we settled on three things.  First, we wanted him to get better at doing his chores without being asked or reminded, because this would help him learn how to take care of himself and his future house.  Second, we wanted to help him get better at stepping outside of his comfort zone, which in this case includes trying new foods which is really hard for him.  Third, we wanted him to continue to develop the ability to advocate for himself in situations, whether that is clearly expressing a boundary or just speaking up for himself.  With these things in mind, I developed a point system and Excel sheet tracker that shows his progress over time.  If he does those three things relatively consistently he will get his cat early.  We talked to Cam about these things, and he’s on board.  We even through in some extra hard bonus things worth a lot of points, and he’s strongly considering doing those things too.

How does this connect with anything?  Often when we think of incentives we think of base pay, bonuses, or some other compensation.  However, in my experience, we don’t do the best job thinking about the behaviors we are trying to drive in a culture or an organization.  Then, since we haven’t truly thought about the behaviors we are trying to drive, we don’t have a way to directly link those behaviors with incentives (compensation, bonuses, verbal praise, Inspire points, etc.).  Without that direct link, it’s difficult to reinforce the behaviors we want to see, which makes it hard to drive behavior change.

The challenge- Do you know what behaviors you are trying to drive?  Do your incentives connect to those behaviors?

Have a jolly good day,

Andrew Embry