
He tells me, “Sometimes people say you come across as…brash…abrasive.” And when he said this I felt ______. Take a guess.
We’ll finish this story in a minute. Over the next few weeks this blog will focus on giving and receiving feedback. This week’s entry is inspired by a leader I admire. Recently we had a Marketing Town Hall and during the event we had a panel of marketers across business units who shared some of their thoughts about engagement related topics. The group was talking about reward and recognition and a leader offered an insight that made me stop and think. He said something along the lines of, “We often think about the reward that goes with recognition. Sometimes the best recognition is feedback.” He went on to comment about how offering feedback to people is a way of showing that you are paying attention to them and that you care. At our core, isn’t this what we really want, to know that someone else cares about us? Unique perspective, huh?
So how did I feel when Bob (fake name) gave me the feedback that I can be brash and abrasive? Full transparency. The initial feeling was, “I suck!” We’ve all been there right? After all, it’s not like we walk around saying, “Tell me where I screwed up.” The next feeling was acceptance and that Bob was right. I’ve heard that feedback before and I know I unintentionally come off that way sometimes. I can be direct and loud, which isn’t always the best combination. Those of you who have been around me enough are probably chuckling, because you’ve probably experienced this from me 😉 Bob and I talked about how my directness can have upsides and downsides in certain situations, and that Bob mainly wanted to be sure that I was cognizant of how I was being perceived and respond accordingly.
The final and most powerful feeling I felt was appreciation. That’s right. Bob told me I can come across as brash and abrasive and I was thankful. I was thankful, because it’s easy to give people positive feedback but it’s so hard to give critical, honest, specific, and actionable feedback about where a person is making mistakes. Like the leader mentioned, Bob’s actions made me feel recognized, valued, and made me care about Bob even more.
The challenge: Do you care enough about someone to be a Bob? Give someone some feedback this week (positive or negative) and show them that you recognize them, that you see them, and that you care.
Have a jolly good day,
Andrew Embry








