
This week I want us to really challenge ourselves by reflecting on paying the price for being different. Pretend that you and a group of 4 people pool money to buy stocks.
- Stock A costs $100. It is low risk and low return. If things go as they should a $100 investment will become $120. Your group says there is a 95% chance it will play out like this. The group recommends you split up the cost evenly, so everyone will throw in $20. If the stock is successful you’ll each keep some of the winnings, but you’ll also share some with the group so they can continue to make future investments.
- Stock B costs $100. It is high risk and high return. If things go as they should a $100 investment will become $300. Your group says there is a 30% chance it will play out like this, so it is too risky for them. One friend offered to throw in $10, but you’ll have to come up with the rest on your own. You think there is about an 80% chance it will work. If the stock is successful you’ll keep a majority of the winnings, but you’ll also share some with the group so they can continue to make future investments.
Would you invest in A or B and what does that have to do with work? Stock A represents doing things the way they’ve always been done. Safe, easy, low return. Stock B represents doing things differently.
They will tell you that B is too risky and it can’t be done. They will tell you that you are limiting your career, you risk failure, etc. What you will have is a CHOICE. You will choose to invest in Stock A or Stock B. You’ll be the one to decide if being different and doing things differently is worth the risk. Your choice will impact the culture. If you choose to be different you will choose to take on the additional cost burden and risk of not following the status quo. If you fail, you will gain more of the blame. If you are successful you will gain more of the reward. If you succeed consistently while doing things differently, then you will change things. Sooner or later people will begin to view change and being different as less risky. Over time they will realize doing things differently has an 80% chance of success and they will eventually be willing to invest with you in Stock B. Essentially, if you pay the cost of being different and have consistent success, you will bring down the cost of being different AND increase the benefits of being different for yourself AND others.
Here’s the catch. None of this is fair. It’s not fair, because the price we pay for being different is variable person to person and the cost is always higher than we want it to be. Just because the cost of being different is variable, doesn’t mean it’s easy for me, you, or anybody. This isn’t fair, but everyday we’re forced to make the decision to go with the status quo or invest in ourselves and pay the price of being different. There are times when it will be worth the price to pay and times when it won’t. It’s always a steep price to pay, but then again nothing worth anything is ever free.
The challenge-> Are you willing to pay the price for being different for yourself? Are you willing to pay the price for being different to help others?
Have a jolly good day,
Andrew Embry








