
This week we are going to start a series inspired by investments. This week is about investing in relationships, even when times are tough.
COVID has unleashed ripple effects across our entire economy which has created volatility in the market. As a result, there have been many individuals who have withdrawn their investments and/or stopped investing. Instead, they focus on conserving whatever resources they currently have. The individuals who are doing this are focused primarily on the short-term. Other individuals might look at things more long-term and choose to continue to invest during these times, believing that the long-term benefits will be more than what they are currently putting into the market.
What does this have to do with anything? What if I told you the above situation wasn’t about money or stocks? What if I told you the above situation was about investing in your relationships with others? How would that change how you thought about things?
I don’t know about you, but in times of stress I’ve found that it is easy for me to become consumed by work or the situation at hand. As a result, I stop putting time and effort into the relationships with the people around me, and I withdraw inside myself. This might help me short-term, because it conserves energy. However, long-term those relationships have weakened and have lost the opportunity to grow into what they could have been. I’d argue that when times are tough it’s even MORE important to invest in the relationships with the people around you, and the pay-off on that investment will be 10 fold whatever you put in. As I reflect on the people I’m most loyal to, the people I would give the most effort, love, time, and resources, they are all the people who invested in me when things were tough.
The challenge: Times are tough. Are you investing in the relationships with the people around you?
In case you’re looking for some inspiration or a nudge, here are some thoughts about how you can invest in relationships right now
- Don’t underestimate the power of a quick text. Whether it’s a meme, a gif, a bitmoji, an emoji, a joke, or a quick word it can be incredibly powerful. Not all investments have to be huge lump sums. Often the best investments are ones where we keep adding to the account over time.
- Write an email/letter of gratitude and appreciation for someone. It will be the best 5 minutes to spend all day.
- Share how you’re feeling with someone else. Sometimes the best investment is vulnerability, and admitting that things are quite perfect. It’s amazing how that can help bring you and someone else closer together.
- My team is currently in an awesome groove with virtual happy hours. I think the secret is having a little structure. My teammate leads them and they each have a theme and a question of the day for us to answer. I never thought this would be my jam, but they are the highlight of my week and something I hope we continue even after we go back to the workplace.
Have a jolly good day,
Andrew Embry









