Author: Andrew Embry

If you mixed diet mountain dew, funk music, dragons, hip hop, superheroes, and lightning in a blender you’d end up with Andrew Embry. He is part wordsmith and part alchemist, able to use his Batman utility belt to turn anything and everything into a story worth telling that is equal parts insightful, memorable, inspiring, humorous, and entertaining. Andrew is comfortably creative in almost any setting, but especially when he is performing spoken word poetry. His enthusiasm for words comes from the way he loves people and the little nuances of life that make it worth living.

Finding Lessons in Challenging Situations (Abominable Snow Race) 2-4-26

This is a one-off entry inspired by the Abominable Snow Race.  It’s about finding lessons in challenging situations.

I managed to talk my entire family into doing the Abominable Snow Race this year.  We did the 5k obstacle course race through the snowy wooded trails of Wisconsin.  I can’t say it was exactly fun, BUT it was an adventure.  Here are a few of the highlights/lowlights 😉

  • It was cold!  At the start of the race we were at 0 degrees Fahrenheit, a lot worse than we thought it would be.  The course also had more hills than anticipated.
  • The first mile was gorgeous.  Beautiful wooded trails, lots of fresh snow to eat, and a few easy obstacles to warm up on.  We even saw a local racing legend who does the race in a speedo every year.  I don’t know if he is brave, tough, crazy, or all of the above.
  • By mile 2 things got rough.  We were tired and cold.  We were all a bit cranky.  I kept telling the kids that we only had one really difficult thing left.  We had to climb up this steep hill with a rope.  We got about ¾ up the incline when we all went tumbling down.  I skinned my knee and for a moment the kids thought we would be trapped in the woods forever living as forest monks. (actual quote) 
  • Now we were at mile 2.5.  We were taking a break, the kids gasping for breath, overwhelmed and unsure if they could make it.  Out of nowhere this woman comes over to check out on us.  She tells my kids she feels their pain and is suffering right along with them.  She tells us she’s from North Carolina and NOT AT ALL READY for the cold or snow.  We look at her face and a combo of sweat, ice, and tears had her mascara running down her face like war paint.  The kids snap out of their moment and go walking along like they are perfectly fine, and the woman joins us, another duck in our row.  We become a merry band of misfits, offering moral support as we wind through the woods for the last half mile of the race.  The woman says how her kids would never be able to do this, which makes my kids feel incredible.
  • We crossed the finish line, and while it wasn’t pretty we made it.  We were all angry, exhausted, and freezing.  We had been through some things.  Everyone was so grumpy we didn’t even talk for like 15 minutes.  After we got some food in our belly we looked back and started laughing at the wild series of events.  Also, I helped the kids see that even if it was hard, even if they struggled, they did something that day that most people wouldn’t even try to do. 

Our lessons from the day

  • It’s possible to find humor and even joy in things that suck.  It may not have all been fun at the time, but looking back, the entire experience is HILARIOUS!  We have laughed so hard recounting the tales with folks. 
  • Part of the reason why it was so hard is we assumed it wouldn’t be as hilly and as cold as it initially was.  It’s a good lesson that being physically AND mentally prepared for the worst comes in handy.
  • It’s nice to have a reminder of what you are capable of.  The race was a testament that we can do hard things.  During future challenges one of our measuring sticks will be, “Is this as hard as the Abominable Snow Race?”  Probably not.  I’m so dang proud of my kiddos for doing this.
  • There are always people out there to commiserate with and help along.  Our encounter with the woman was a cool one.  She helped us and we helped her.
  • If you’re angry and hate the world, maybe you’re just tired, cold, and hungry.  A good warm meal can solve a lot of problems 😉

Connection with work- Maybe you’re not trudging through cold and snow right now.  I’d bet that you are facing some challenges.  With this in mind, I imagine that some of the lessons we learned during our race are applicable to where you are too.

The challenge- What lessons will you take from the challenge you are currently in?

Have a jolly good day,

Andrew Embry

What would cause me to miss achieving my goals? (1-28-26)

This week will be the last in our series about questions we should ask ourselves at the beginning of the year.  This week I want us to ask ourselves, “What would cause me to miss my goals?”

In January we spend time outlining goals and objectives.  We focus our efforts on identifying what winning looks like.  It’s easy to assume that things will go well, but the chances of everything going well is slim to none.

Recently, I asked myself, “What would cause me to miss my goals?  What would cause me to lose?”  I quickly identified a few things.  I will miss my goals if I don’t invest my time in the right things.  I’ll miss if I don’t carve out the time to do the right things.  I’ll miss if I’m not being intentional about orchestrating change management efforts.  I’ll miss if I don’t get certain projects moving in Q1.

After identifying the things that would make me lose, I took a second to look at my plan for the week.  I quickly realized that I had been caught in the swirl.  I was doing a lot of things, but they likely weren’t the right things.  They were a distraction.  As a result, I moved a few things around on the calendar, blocked time for key work, and I gave myself permission to be slow and non-responsive on a few other things.  Ultimately, I was able to make good progress on things that mattered.  Looking forward, I’m already blocking time and thinking about other things I can do to minimize my chance of missing and increase my chance of being successful.

How does this connect to work?  The world moves fast.  If we aren’t intentional about things we might end up participating in behaviors that will lead to us not reaching our goals.  Spending time doing a pre-mortem and identifying the key things that go wrong brings awareness and gives us a chance to gameplan on how we will handle these things.  Be honest.  Take a look at this month.  How much time did you spend on things that will lead to you being successful vs how much time did you spend on things that will result in you missing?  What is getting in the way of you making progress?

The challenge: Will you identify what would cause you to miss your goals and then take action?

Bonus- You can apply this thinking to your personal life.  Something that will make me miss my physical health goals is pushing myself too hard too fast.  My shoulders aren’t what they used to be, and after pushing them too hard with weight that was heavier than I should have been doing I needed to take a few weeks off for them to heal.  I’ll go a lot slower from here on out.

Have a jolly good day,

Andrew Embry

How will you support and instill confidence in others? (1-26-26)

If you’re in the Midwest, I hope you are surviving the snow.  This is a bonus blog.  The question for us to reflect on is, “How will I support and instill confidence in others?”

Last week I was invited to speak at and attend the Insights Association CEO Summit.  It was a conference filled with insight leaders across various functions and industries.  There were companies of all sizes and focus areas.  If I’m being honest, I was a bit nervous about speaking there.  I’m not a deep technical market research expert.  I’m not a CEO level leader.  I’m not someone who knows all of the technical ins and outs of every last AI model and offering.

I call my parents the night before I’m supposed to give my talk.  I’m on speaker phone with both of them talking about the flight down, the nice weather, etc.  I mention that my talk is tomorrow.  I start to say that I’m nervous, and before I can fully finish the sentence my mom says, “You were invited for a reason.”  It wasn’t some over the top rah-rah moment.  It wasn’t overly emotional or mushy.  It was a strong direct statement of factual support.  My mom repeated herself, “You were invited for a reason.”  She was saying, “They wouldn’t invite you if you weren’t good. Whoever invited you felt that you had something worthy to say or they wouldn’t put their neck out. You’ve done good work. You’re more than capable. Just do the thing.”  It was a nice confidence boost, and things went well the next day.

What does this have to do with work?  I have a memory from early in my career that will always be burned into my memory.  I was a young associate, relatively new to my role.  Bryan Lapel, who led the function at the time, brought me into a room and said something like, “This is a complicated mess.  I’m 100% confident that you will deliver.”  He said it in a tone that the outcome was inevitable.  It was probably a 30 second conversation.  I stepped out of that enclave like, “Get ready world! I’m going to run through some walls now!”  Have you ever had a moment like that where a leader instilled that level of confidence in you?  Have you ever been able to deliver a moment like that for someone else?

The challenge: How will you support and instill confidence in others?

Andrew Embry

How are you communicating your priorities and workload to others? (1-21-26)

Happy Wednesday,

Last week was asked ourselves the challenging question, “How broken am I willing to be to achieve my goals?”  This week I want us to explore a question that should help us avoid being broken, and that question is, “How am I communicating my priorities and workload to others?”

I like my boss.  He’s a cool dude and pretty smart.  However, he can’t read minds.  #bebetter  Since I know he can’t read minds, this shapes how I talk to him about priorities and workload.  Here was our conversation last week as we discussed goals for the year.  I started by explaining the major workstreams and the ones I felt would provide the most value.  I explained that in our current state I couldn’t do all of them justice.  My boss asked me what my top 3 were.  I explained, “Project A and B provide the most value and will take the most effort for X, Y, and Z reasons.  I need high quality deliverables for A and B.  That basically eats up my Q1.  I won’t be able to do Project C justice unless I give up sleep and run myself into the ground, or I get some help.  Help looks like this…”  My boss tells me he agrees with my rankings and that if we can’t get help in that way we will have to push C until later in the year.  We established priorities, trade-offs, and now I have the air support to not burn myself out.  It was a 5 minute convo, but all we needed to ensure alignment. 

Let’s connect dots.  As good as my boss is, I can’t expect him to know everything on my plate. #slacker I can’t expect him to understand how long and how much effort everything takes.  If my boss would play in radioactive waste, he might develop mind reading powers, but since that likely won’t happen I need to verbalize these things to him.  Once I talk about these things, we can shift into problem solving mode where we can make actual trade-offs where we focus on some things and let others go.

Gut check. How often do you give an HONEST assessment of your workload and capacity?  For many years in my career I just sucked it up and ran myself into the ground.  I was scared to ask for help.  I was scared to say that I had too much.  I paid the price for this with my health, and it’s not a price I want to pay anytime soon.  We can only address a problem if we know it exists.

The challenge: How will you communicate your priorities and workload to others?

Bonus for the leaders: Are you creating the environment to have these conversations?  If your people come to you and discuss legitimate constraints and your default response as a leader is “Just figure it out” you’re likely doing more harm than you realize.  I hope as leaders we are creating the environment to have these conversations where we can acknowledge legitimate barriers AND be problem solvers.

Have a jolly good day,

Andrew Embry

How broken am I willing to be to achieve my goals? (1-14-26)

Last week we kicked off a series about questions to ask ourselves as we start the year.  Our first question was “What one word/phrase will be our north star?”  The question this week might be a bit intense and provocative.  The intent is to help us think about protecting our mental health by asking this challenging question, “How broken am I willing to be to achieve my goals?”

Over the past few years, I have watched as more individuals have struggled with mental health challenges than ever before.  I’ve seen more people go on leave from work because of stress and its negative impact.  I’ve heard more people talk about how they were exhausted, beat down, limping, and feeling overall broken.  I have also been that person.  Last year was the first year in a long time that I didn’t feel I went past the breaking point.  I think part of this is because I began the year by asking myself, “How broken am I willing to be to achieve my goals?” and forcing myself to contend with this answer. 

How does this apply to work?  While the question is admittedly intense, asking how broken I was willing to be was a wake-up call that forced me to contend with the impact of feeling broken and how that affects my role as a husband, dad, friend, and human.  While I had allowed myself to go past the breaking point in the past, I realized it wasn’t worth it.  If this meant not doing everything or missing out on something, so be it.  I would rather be whole and be better for myself and family than be the super stressed hurting version of myself.  As a result, I didn’t work myself into the ground.  I was more intentional about where I put my energy.  I made trade-offs and said no to things.  This also led to conversations with my boss where I had to say, “I can’t do X, Y, and Z without sacrificing my heath and family, and I don’t want to do that. Can we align that X and Y are the most important and I can let Z go?”  Here’s the other thing that happened, since I said no to other things, I was able to dedicate time and do X and Y extremely well, and in the grand scheme of things that’s what truly mattered.  Overall, I managed to have a solid year, deliver a lot of value, and I did this while being whole.  I wish this for all of us.

The challenge: We are still early in the year, before you get lost in the shuffle, I’d encourage you to ask yourself, “How broken am I willing to be to achieve my goals?” 

Bonus thought/challenge for leaders- I firmly believe that leaders have a responsibility for protecting the health of their teams.  The choices we make as leaders can enable people to be healthier versions of themselves OR bury them in impossible work and standards that have detrimental effects.  With that in mind, here is the difficult question I’d pose to anyone leading people, “How far are you willing to break people to achieve your goals and/or the team’s goals?” 

Have a jolly good day,

Andrew Embry

2026 One Word/Phrase (1-7-26)

Happy Wednesday and Happy New Year!

I hope you had a relaxing and recharging holiday.  We are going to kick off a series about some questions you might consider asking yourself as we get this year rocking and rolling.  Our first question is an annual tradition.  What is one word/phrase that will serve as your north star for the year?  

At the beginning of every year, I take time to reflect and choose a word or phrase that will be my north star for the year.  I’ve found it helps ground me versus getting lost among setting too many goals.  To identify my one word/phrase I ask myself things like: What went well last year that I want to continue?  Where could things have been better?  What do I want to achieve?  What do I want to give more focus and energy toward this year? 

In 2025 my word was REBUILD.  I needed to rebuild after having a few years that absolutely kicked my butt.  My focus on rebuilding and repairing had huge dividends and contributed to me having one of the best years I’ve had in a long time throughout many aspects of my life.  This year, my phrase is Make a Choice.  As I reflected on 2025, I realized that things were at their best when I was making intentional choices whether this meant being very deliberate about working out or making clear trade-offs at work.  When I didn’t actively make a choice, I would default to getting lost in the grind, doomscrolling, and other activities that didn’t serve me or bring me joy.  My phrase is a subtle reminder that I can either choose and have better outcomes or get swept in a current I don’t want to be in.

The challenge: What is your one word or short phrase for the year?  What is your north star? 

Bonus: The image is a vision board I create that incorporates my one word/phrase as well as other images that have meaning. Here is a breakdown of the vision board.

  • Phrase- “Make a Choice”
    • 2025 was one of the better years I’ve had in a while.  My focus for that year was rebuilding, and I had a lot of success building myself back up, rebuilding some better habits, etc.As I reflected on 2025, I realized that the best parts of the year stemmed from me making very intentional choices.
      • I chose not to run myself into the ground and was deliberate about ensuring that didn’t happen.I chose to make sure I took time to recharge on a frequent basis. I chose to make weightlifting more of a priority. I chose to focus my time and effort on key work projects.
      I also realized that when things weren’t as good, it’s because I did NOT intentionally make a choice.  Essentially, when I wasn’t making intentional decisions, I was passively sliding into not so great habits like:
      • Doomscrolling for a long time before going to bed. Getting sucked up in the speed of life and getting lost in work while sacrificing family and health. Watching/consuming mindless stuff (food, entertainment, etc) that I didn’t enjoy vs choosing things that would bring me joy.
    • Bottom line- if I can I can do a better job of ensuring I am always actively making a choice, my life will be even better.
  • Morpheus and the red vs blue pill
    • This represents the idea of making a choice.
  • Spider-man swinging
    • My superpower is connecting people, things, and ideas.  Spider swings effortlessly between the connection points, and that’s what I strive to do.
  • Marvel superheroes
    • I like having someone to remind me that I’m blessed to work with a lot of amazing superhumans, and part of my job is to figure out how to bring out the best in everyone.
  • 4S
    • I had copilot create a cool logo for this. It stands for strength, steps, sustenance, and sleep, the building blocks of good physical health. I want to make sure I’m nailing those fundamentals, and the logo makes it look cooler 😉
  • The battery
    • Reminder to
      • 1. Not let my better every get too low
      • 2. Make sure I’m recharging whether that is rest, moving my body, spending time with family/friends/etc.
  • Momentum
    • I feel I gained a lot of positive momentum last year, and I need to continue to think about how I can take advantage of that to continue to make the world a bit better.

Have a jolly good day,

Andrew Embry

I hope we are all like the Grinch (12-10-25)

This will be the last blog of 2025.  If you’ve been on this distribution list for a while, you might recognize that I usually end the year with this entry.  I feel it is just as relevant now as it was in years past.  Besides, we watch the same holiday specials every year, so we can revisit the same holiday themed blogs, right? 😉  For our final blog of the year we will look at How the Grinch Stole Christmas!

During this holiday season I hope we are all like the Grinch.  Pretty strange thing to say, right?  Let me explain why I feel this way.  You may know the story of the Grinch.  He is a grumpy creature who decides he will try to steal Christmas from the Whos.  He concocts an elaborate scheme and then steals all of the presents, decorations, etc. in an effort to ruin their holiday.  This negative attitude is what we often associate with the Grinch, but this isn’t the end of his story.  The Grinch grows as a character, and life is all about growing, changing, and becoming better.

The Grinch has stolen the gifts, and then he hears the Whos singing.  Suddenly, it hits him right as his sleigh full of gifts starts to go over the cliff.  “And what happened, then? Well, in Whoville they say – that the Grinch’s small heart grew three sizes that day. And then – the true meaning of Christmas came through, and the Grinch found the strength of *ten* Grinches, plus two!”  He saves the gifts from falling over the cliff, rides into Whoville, and serves the roast beast at the feast. 

The reason I hope we are all like the Grinch this year is because he grows and becomes a better person.  He begins filled with apathy, malice, and grumpiness, and then he allows love in and it fundamentally changes him.  How have you changed and grown this year?  Wherever you are right now, we have the chance to be better.  Imagine how different the world be if all of our hearts grew like the Grinch’s.  Here is to all of us knowing what it feels like when our hearts grow three sizes in a day. 

As always, thanks so much for reading.  Your reading and encouragement throughout the year is the best gift I could ever ask for.  Merry Christmas, happy Hanukkah, and happy holidays for anything you might be celebrating!  I hope you disconnect and recharge.  I hope you find peace, love, and fulfillment. 

Have a jolly good day,

Andrew Embry

An Open Letter to 2025 (12-3-25)

The year is coming to an end, and I’ve been spending a bit of time by my Christmas tree reflecting.  Here is my open letter to 2025.

Dear 2025,

Your friend 2024 was rough, and if I’m being honest, kind of beat the crap out of me.  You on the other hand, were a bit of a rainbow unicorn dancing in the midst of a thunderstorm.  Yes, things were sometimes as chaotic as heck, but you were beautiful with a touch of magic and everything I needed.

  • My theme for the year was “Rebuild”.  As I shared in my first blog of the year, after getting beat down, I needed to make extensive repairs AND changes.  I did just that. I had better work/life integration than I’ve had in years.  I’m ending the year with a solid foundation that should serve me well in 2026.
  • I continue to be thankful for my health. While I have room to grow, I rebuilt some of my health habits, and I’m at least exercising more regularly than I have for the past few years.  I’m looking forward to accelerating this next year.
  • It’s easy to forget that love is a verb.  Words are nice, but without actions, they aren’t love.  Words without actions are just empty gestures.  Love is active. Love is listening, helping, taking accountability, being vulnerable, growing to be a better partner/person, and more.
  • Speaking of love, my wife is incredible.  Every year I spend with her I am in deeper awe of her strength and how much she cares about me and our kids.  I wish everyone had a partner in their life like her that made them better and made them want to be better.
  • My kids are 11 and 13 and continue to come into their own.  I’m proud of them for their accomplishments, but I’m most proud of them for how they are growing into good people.  People who care.  People who are brave enough to own their mistakes and repair situations.  If they grow up and all they are is good people that will be the best outcome that could ever occur.
  • I’ve spent the last year of work as a Mad Scientist/Willy Wonka hybrid character, and that’s been so enjoyable to see dreams come to fruition.
  • The chance to deliver magic at work increases when you have the right people in the right roles with the right leadership surrounded by the right team.  It’s hard for those things to line up, and I’m thankful to have lived that this year.
  • Are the people at work just people you work with or are they teammates and partners?  There’s a difference.  Something incredible happens when you can get talented people to see a common vision and build toward that together. 
  • Is it real pressure or is it self-pressure?  Often, we do more damage to ourselves with our own made-up expectations than we do based on the real expectations.
  • Hard times suck AND they are often great teachers.  They teach you who cares.  They teach you what matters.
  • Plant things now.  Maybe you’ve missed your moment like I have in the past.  That’s okay. That moment is gone, so plant now for a better future.
  • 2025, you’ve been good to me.  Thank you!

The challenge: If you haven’t taken the time, take a few moments to reflect on 2025 and the lessons and emotions it gave you this year.  How will these shape you moving forward?

Have a jolly good day,

Andrew Embry

Lesson 5- The Importance of Reward and Recognition (11-26-25)

This is the last in the series of lessons that kept repeating for me throughout the year.  Lesson 5 is that reward and recognition are more important now than ever before.

I’ve noticed a pattern over the past few months.  When I’ve shown appreciation for people this year, their reaction has been stronger than in years past.  Don’t get me wrong.  People have always been thankful.  They have always appreciated being seen and recognized for their work.  It just seems like rather than words of recognition and appreciation being a small boost, they are now filling a deep hole.  Have you noticed this?

Why is this happening?  I’m not sure what it is.  I don’t know if it’s because we are running faster and harder than ever before.  I don’t know if it’s because life feels less stable than it ever has.  Maybe it’s because collectively we’ve lost touches of our humanity as we have become connected with devices and less connected to each other.  Maybe it’s because our unspoken question is, “Do I matter?” as we exist in large corporate machines.  Whatever it is, I feel that there is less acknowledgement of others and their worth than there has been in years past.  It’s a massive tangible difference that I can feel with individuals AND more broadly with groups.  What do you think?

While I don’t have any idea what is causing this, it is making me more aware of how much power each of us has, and how easily we can use that power as a force for good.  Taking a few moments to say a kind word.  Spending a few minutes writing an email shouting out someone for their effort.  These things don’t just create ripples; they create powerful waves now.

The challenge: We have more power to lift others up than we will ever realize.  Will you use this power to recognize someone and fill them up today? 

Have a jolly good day,

Andrew Embry

Lesson 4- Standing Strong in the Emotional Fire (11-19-25)

Last week was about the invisible backpack.  This week is lesson 4: the importance of standing strong in the emotional fire.

The other day one of my kids was having a really hard time emotionally.  If my kid was a dragon, they were spitting fire everywhere.  It would have been easy to tell them to just go to their room on their own to sort it out. It would have been easy to tell them to suck it up and stop making it such a big deal.  It would have been easy to step away from the situation, so we wouldn’t get sucked into the energy.  Instead, my wife and I sat there.  As my kid unleashed fire like a dragon, we sat there.  We let the fire go around us and we walked through it.  We didn’t try to stop the fire.  We sat there with them, and when they stopped breathing fire, we sat there and comforted them until they were whole again.

Let’s make some connections.  Standing in the midst of the meltdown wasn’t comfortable.  It wasn’t pretty.  It was exhausting and difficult.  It wasn’t where my wife and I wanted to be.  It was where my wife and I needed to be.  We needed to show them that their fire didn’t scare us.  We needed to be there to show that our love is stronger than any feelings/meltdowns/fire they could throw at us.  We needed to be there to show that we will always be a safe and firm foundation for them.  It’s not like we did anything magic.  We just stayed there, softly speaking words of encouragement, reminding them that they are loved and it’s okay to feel strong feelings.  For our family, we will always choose to stand strong in the fire.  (By the way, watching my wife sit in that fire was one of the most beautiful and strong things I’ve seen. I hope you’re all blessed to have someone like her.)

The challenge: In a world filled with humans who are often scared to allow their vulnerability to show, will you be strong enough to stand in the fire with them?  Will you be strong enough for them to lean on?

Bonus- I also wrote a poem inspired by these events.  You can check that out here https://www.linkedin.com/posts/andrew-embry-979831b7_love-emotions-dragons-activity-7396885754817384448-Lkfc?utm_source=share&utm_medium=member_desktop&rcm=ACoAABjcjy0BSioATZ2Tfprhg_c9r0itVMM87PQ

Have a jolly good day,

Andrew Embry