Patching Holes vs Installing a New System (7-23-25)

Last week was about our broken air conditioning and stepping away from the heat. This week is about deciding between patching holes vs installing a new system.

Our house had been hot for days by the time the air conditioning company could come take a look at it. When they showed up, we assumed that the problem would be fixed. However, it wasn’t that straight forward, because some parts were broken. Our unit was old, and we had a choice. We could pay a decent amount of money to replace the parts, knowing that it’s an old system that will likely go out again, and that the system is no longer efficient. Or, we could make a larger investment and replace the system with something that is more efficient and better. We chose to invest in the new system, because long-term it would be better.

Let’s make some connections. Have you ever seen this type of situation play out at work? Maybe, you worked with equipment or technology that was aging, and you had to choose from patching it up or replacing the system. Maybe, the way you did marketing no longer matched the environment, and you had to choose between continuing to do what you’ve done in the past or replacing the system with new processes and ways of working. In both of these situations it likely would be easier to just keep on the path you were on. It likely would be more comfortable. It would likely be less expensive in the moment. However, would it be the right thing to do? It all depends. As the world continues to evolve and as we grow, we will continually need to make a choice between patching up holes vs installing a new system.

The challenge: When will you patch things up so they can get by and when will you install a new system?

Bonus- This thinking can apply to our personal lives too. If you’re anything like me, you’ve had moments where you realized your ways of thinking and viewing the world no longer worked as well as they once did as the world changed and as you started to grow. You were then faced with a choice. You could keep force fitting those old ways of thinking or you could invest in upgrading your whole belief system. Evolving your belief system is hard work and requires a lot of time, but usually it’s more than worth it. I can tell you that I have more love, compassion, and patience now than I ever had before, but it took me some work to get there.

Have a jolly good day,

Andrew Embry

AI, Metadata, and Doing the Foundational Things Well (4-9-25)

Last week was about AI and being brave enough to fail forward and fail fast. This week is about AI, metadata, and doing the foundational things well.

I started in my current role about 2 years ago. Before then, I didn’t spend much time thinking about metadata, how clean a data set was, or how a data set was structured and formatted. I never thought about those things, because they weren’t particularly shiny or exciting.

As I’ve learned more about AI and partnered to build solutions, I’ve come to appreciate how those foundational things can make or break an AI tool. For example, having the right metadata can mean the difference between the AI giving you a great answer, a bad answer, or a bad answer. I think about metadata a lot now, more than I ever thought I would. I’ve dedicated entire afternoons to creating metadata strategies and tagging approaches, because foundational things like this matter.

Let’s make a couple connections. First, if you’re working with any kind of data, understand that one day that will be fed to some AI tool. The more you can intentionally build the foundations now, the better off you’ll be. I wish you the best of luck when it comes to metadata tagging and data hygiene. Second, even if you’re not working with data or AI, take a moment and reflect on how well you are doing the non-shiny unexciting foundational things. At work when you are communicating, how much time do you invest in making a totally unsexy plan and outline for what you are about to communicate. When you are facing a challenge, how much time do you invest in the boring task of defining the problem before rushing to create solutions? If you’re trying to be a good human, how much time do you invest in boring building blocks like sleep, moving your body, nurturing relationships, and taking time to rest?

The challenge: Whether it’s AI or something else, will you invest in doing the foundational things well?

Have a jolly good day,

Andrew Embry

iPhones, AI, and Embracing a Product Mindset (3-26-25)

Last week was about AI, tools, and expectations. I want to dive deeper into this area by exploring iPhones, AI, and adopting a product mindset.

It’s hard to believe that the first iPhone came out in 2007. I think I still had a Motorola Razr phone then. 😉 The first iPhone launched with a 3.5 in LCD screen, basic camera, and maximum storage of 16GB. Today’s iPhone 16 Pro has a 6.7 in Super Retina XDR display, triple camera, and a maximum storage of 1TB. That is a MASSIVE tech evolution.

This didn’t happen by accident. This happened because of the choice Apple made. Apple had the opportunity to choose between two things. They could either launch the iPhone fully knowing it was good but not perfect, or they could make the iPhone perfect before they launched it. If they would have tried to make the iPhone perfect, it never would have launched. Instead, they were brave enough to embrace a product mindset. They were willing to launch version 1, fully knowing they would have to evolve it over time.

What does this have to do with AI or anything else? I’ve been leading and working on various AI initiatives over the past couple of years. There is ALWAYS the pressure to make something perfect before rolling it out. There is ALWAYS the fear that the AI solution won’t instantly meet all of the audience’s needs. This pressure and fear often leads to never delivering something tangible, because we are scared to not be perfect. Have you ever felt this about any of your work?

Similar to Apple, I’ve had to work to embrace the product mindset. This has been a shift for me. I’ve had to learn to accept that something that is delivered with room to grow is SUPERIOR to something that never gets off the shelf because it’s waiting to be perfect. I’ve had to learn to embrace all the feedback and questions that come with a version 1 as fuel for growth vs criticism about my shortcomings.

The challenge- How can you embrace more of a product mindset? Will you be strong enough to embrace that delivered with room to grow is better than something that never gets off the shelf?

Have a jolly good day,

Andrew Embry

AI, Tools, and Expectations

Last week was about my kids using ChatGPT and not limiting our thinking. This week is about AI, tools, and expectations.

Let’s say that you needed to assemble something, so you grab a wrench out of your toolbox. You use the wrench to fasten the nuts and bolts. Then, you realize there are screws you need to insert. Your wrench won’t be able to insert the screws. Does this make the wrench bad? Would you throw the wrench away, because it wasn’t good at solving this challenge? I’m guessing you wouldn’t. I hope you’d recognize the value and the limitations of the wrench, and every other tool in your arsenal.

Let’s connect some dots. We should apply this same thinking to AI. I’ve been in conversations exploring different AI tools and heard people say, “It can’t do X, so I don’t know if it’s any good.” Have you ever heard someone say something like that? This would be like saying, “This wrench doesn’t work for every single situation, so that means wrenches are bad.” It’s true that the tool couldn’t do X. However, the tool could do A, B, and C and get you 70% of the way there in minutes vs the weeks it would take you to do this manually. That is powerful. That is valuable.

Whether it’s wrenches and screwdrivers from a toolbox or types of AI applications, it’s important to have the right expectation for each tool. We don’t expect a wrench to be perfect and solve all problems. Instead, we understand we need a variety of tools to be successful. In a similar way, we shouldn’t treat AI as if it is just one tool. AI spans a variety of tools and use cases, each with their own benefits and limitations.

The challenge: How will you properly set expectations for various AI tools?

Have a jolly good day,

Andrew Embry

My Kids, ChatGPT, and Not Being Limited in our Thinking (3-12-25)

This week we are going to kick off a new series focused on things I’ve learned about AI over the past almost 2 years in my role leading various AI initiatives. This one just so happens to be about my kids, ChatGPT, and not being limited in our thinking.

Shortly after ChatGPT was launched, I introduced my kids to the technology. While they may not have understood what a large language model was or how it worked, I helped them understand the role it could play. Essentially, I told them it was like an assistant for them to use to explore ideas.

A couple of weeks later, we were sitting at the dinner table and I asked everyone what they had done that day. My kids explained to me how they created a new game with ChatGPT. I was shocked by this and asked them to tell me more. They explained how they told ChatGPT that they wanted to play a game inspired by their favorite cartoon, Owl House, which included epic battle against evil villains and took about an hour to play. With this prompt, ChatGPT created the rules, plot, and setting for their game. I asked how they came up with the idea to do this, because I never would have thought of it in a million years. Their response was basically, “You said it could help brainstorm, so why wouldn’t we try that?” By the way, that’s some pretty good prompting. #prouddad

What does this have to do with anything? At the time, I would have never thought of using ChatGPT to create a game. I had been stuck in my normal day to day frame and unable to see beyond it. I hadn’t realized it at the time, but I had limited AI to only certain use cases. When my kids shared their experience, it was a nudge that I need to make sure that I’m not the one limiting the potential of emerging technology. Now, instead of asking, “Where does AI fit?” I ask, “How can we use AI to enhance what’s possible?” The first question assumes there are limited places where AI can be helpful. The second question assumes that there is always a chance to leverage AI to enhance things. This second question causes me to lean in with curiosity and a willingness to explore potential.

The challenge: How will you ensure your thinking is free and unlimited?

Have a jolly good day,

Andrew Embry

Personal Branding: Image vs Brand (4-24-24)

Last week we explored how your brand may not be for everyone and that’s okay. This week we will look at image vs. brand.

Apple has been recognized as one of the most powerful brands in the world. When you hear Apple, what do you think of? One of the first things that comes to mind is the sleek design of their products. The things Apple does just look cool. Now, I want you to imagine a world where Apple products all continued to have the hip trendy designs, BUT none of them worked well. How do you think the world would feel about Apple? I’m assuming that Apple wouldn’t be appreciated, because that would not be a good value proposition. While it’s true that image and design is a component of the Apple brand, it’s NOT the entire brand. The Apple brand also stands for things like innovation, technology, challenging the status quo, simplicity, being intuitive, integration, genius bar, and customer wow moments. Their brand is more than just image and aesthetic, it’s a combination of other intangible promises that Apple makes to consumers.

What does this have to do with personal branding? It’s easy to confuse the concept of image with brand. Your image and the way you present yourself are just part of your broader brand package. While these things are important, staying so focused on surface level elements distracts us from focusing on the true substance. Yes, we appreciate Apple because their products look cool. However, if the products looked cool and didn’t offer the other things Apple offers, they wouldn’t be worth much.

I was talking to an individual once, and they brought up how cognizant they are about shaping their brand. They talked about how much time they invest cultivating the right image online on LinkedIn and other social media sites. They also talked about looking the part when they attended networking events. I didn’t hear them talk about their unique genius, strengths, what they do, or how they do it. I didn’t hear them talk about the problems they solve or the value they provide. They were so focused on creating an image that they weren’t creating a brand that provides real value.

The challenge: As you build your personal brand, will you think beyond just shaping an image? Will you think about the unique genius and strengths that you bring?

Have a jolly good day,

Andrew Embry