Obstacles and Celebrating Progress/Small Wins (10-15-25)

Last week was about embracing the grimy path to success. This week is about failed rope climbs, conquered warped walls, and celebrating progress and small wins.

I failed the warped wall 3 times at Frontline OCR back in May, which resulted in some nasty friction burns on my leg. With that in mind, I came into the recent Midwest OCR looking for redemption. The first obstacle I ran into was the rope climb. I did not complete this obstacle. HOWEVER, I’m so excited, because for the first time in my life, I actually hooked my feet correctly. I got further than I’ve ever made it. Then, when I got to the warped wall, I finally beat that thing! I latched onto the rope and knew I wasn’t letting go until I had finished climbing the wall. I had so much adrenaline running through my body after completing the wall that I thought I might pass out.

What does this have to do with anything? It would have been easy for me to call my race a failure. I failed obstacles. I was slower than I wanted to be. I didn’t win. However, I view it a success because of the progress and small wins I had. Now think about work for a minute. How often do you pause to celebrate progress and small wins? Be honest. If you’re anything like me, it’s so easy to get focused on the end goal with a win/lose mentality that I don’t pause at work. Then, I find myself feeling stuck or like a failure, all because I haven’t opened my eyes to the progress that has been made. Does this sound familiar to anyone else? It doesn’t have to be this way. We can all be celebrating small wins on a more regular basis.

The challenge: How will you ensure you are celebrating progress and small wins along the way?

Have a jolly good day,

Andrew Embry

Discussing Your Goals with Others (1-15-25)

Last week was about setting goals that resonate. This week is about the importance of discussing your goals with others.

A little over a week ago, my wife and I got a room in the library with a whiteboard and spent a few hours brainstorming goals for our family relating to health (physical, mental, social), raising the kids, building our relationship, family trips, and things to do with the house. Some of those are individual and some are joint goals. Basically, it’s a kick-off meeting for our family. Yes, it was the most romantic date ever 😉

Investing this time to share our goals with each other helps us do a few things. First, it creates a shared understanding of individual goals, so we can support each other. Second, talking through goals gives us a chance to make sure we are on the same page. We both have a goal of helping our kids continue to become more self sufficient, but there are a lot of different ways to do that. We were able to talk through what we felt we needed to focus on. Last but not least, sharing goals helps us see potential conflicts so we can handle them. For example, if we have goals about what major house projects we’d like to do that impacts how we will think about budgets for vacation and other spending throughout the year.

What does this have to do with anything? Have you ever felt like you worked in silos? I know I have. This is incredibly frustrating. Since the groups aren’t communicating, the different groups may not be aligned on what the goal is or they might even have goals that directly conflict with each other. We could likely avoid more of this if we did a better job of talking to each other about what our goals were. If we were more clear, we could align which brings power AND we could plan for how to handle things when the goals are in conflict with each other.

The challenge: How can you find ways to create a shared understanding of your goals to help achieve success?

Bonus- Here are a few goals we have this year. Sharing in case it inspires anyone.

Date nights- Monthly date night to be scheduled the second weekend of the month. If it doesn’t get scheduled it gets lost in the daily grind.
Vacations– at least 1 weeklong trip, and a 2-3 day trip in the fall and spring.
Work more reasonable hours- My personal goal is to shoot more for 40-50 hours per week and limited nights and weekends. Like many of us, I put in a lot of long days and nights during Q4. I realized that my workload wasn’t just rough for my mental health, but had a negative impact on my family’s energy as well. #needforextremeprioritization

Have a jolly good day,

Andrew Embry

Ensuring Our Goals Resonate (1-8-25)

This week we are going to kick off a series focused on goals, and we will start by reflecting on whether or not our goals resonate.

For the past few years, I’ve set a generic goal to get healthier. Getting healthier might be a goal that resonated with other people, but if I’m honest, it was never really motivating and never really connected with me. It was too abstract of an idea. Over the past few months, I’ve lifted weights on a more consistent basis and I’m discovering how much I enjoy that. This year, instead of having a generic goal of getting healthier, I have a goal of building more strength. More specifically, I want to increase the amount of weight I lift on a weekly basis by 15-20% by the end of the year.

I understand that ultimately the idea of building strength is connected to the idea of getting healthier. However, the goal of building strength is so much more motivating to me. I enjoy lifting weights. I love the simplicity of knowing if I’m making progress or not on any given day. I get excited about making improvements whether it’s adding in a few extra reps or increasing how much I’m lifting at any given time. Building strength is a goal that resonates with me. It’s a goal I can rally behind and execute against. I don’t have that same passion for the generic goal of get healthier.

Let’s make some connections. Have you ever had a goal that didn’t resonate with you? Did you pursue that goal with the same zest as you did for something that truly connected with you? Think about common work goals. They include things like, drive sales, hit quota, decrease costs, improve market share, increase customer satisfaction, and deliver more value. These goals aren’t necessarily wrong. At the same time, they may not resonate with us. Maybe the goals are too abstract or maybe they are something that don’t exactly connect to what we value. We have to find a way to translate and create goals that connect with us. I’ve said for years my main goal at work is to deliver magic, which means doing the impossible. That idea may not make sense to anybody, but it gets me out of bed in the morning. It gives me something that I am excited about pursuing and delivering. It gives me fuel that sustains me throughout the year.

The challenge: What are your goals? Do they truly resonate with you?

Have a jolly good day,

Andrew Embry

Impostor Syndrome and Being Confident in Who You Are (11-13-24)

This will be our last entry about impostor syndrome. This week is about how being confident in who we are helps fight impostor syndrome.

A few months ago, someone reached out to me to speak about AI at an upcoming market research conference. As I’ve mentioned before, Impostor Syndrome takes chances like this to whisper to me that I’m not a technical expert. Normally, that would make me feel bad. However, this time I redirected the whispers from Impostor Syndrome.

I responded back to the individual and I said, “Thanks for the invite. I want to be clear on my role. If you are looking for a tech expert who knows all the ins and outs, that’s not me. I’ll be happy to connect you to someone who can do that for you. If you’re looking for a dreamer who is trying to drive solutions and change in his org, I’d be happy to chat.” The person responded and let me know they were looking for the latter, and that made me feel confident I could deliver. My impostor feelings instantly evaporated, and now I’m on a panel to speak at TMRE (The Market Research Event) in a few weeks. #pumped

Let’s connect some more dots. Do you ever feel like you need to be all things to all people? I do. This is one of the easiest ways to get lured into a situation where you are an impostor. The way to defend against this is to know who you are, what your strengths are, and what your weaknesses are. In our story, I leveraged the whispers of Impostor Syndrome to make sure I’d never be an impostor. It told me that I wasn’t X, and I said, “Based on the evidence you’re right. If they want X, I’m not the guy. If they want Y, then I’m a good fit.” Once I confirmed they wanted Y, all doubts and worries of being an impostor went away, because I know who I am.

The challenge: Will you confidently embrace who you are and who you aren’t?

Have a jolly good day,

Andrew Embry

When and Why Impostor Syndrome Shows Up (11-6-24)

Spiritual Growth Last week was about impostor syndrome and listening to the positive whispers. This week is about understanding when and why impostor syndrome rears its ugly head.

I’ve had a lot more impostor syndrome over the past couple of months than I normally do. This has caused me to pause and wonder why, which led me to an epiphany. Impostor syndrome doesn’t show up as I brush my teeth. It doesn’t show up when I make myself breakfast in the morning or when I drive into work. Impostor syndrome doesn’t show up whenever I’m doing anything at home or work that is routine or easy.

Do you know when impostor syndrome shows up? It shows up when I’m pushing boundaries. It shows up when I’m doing something new. It shows up when I’m doing something challenging. All of those things bring nervousness and fear, and that’s when impostor syndrome shows up. Everything I’m doing at work right now involves challenging the status quo, carving paths through new frontiers, and pushing myself as a leader further than I thought possible. No wonder impostor syndrome has been so loud lately. 😉

What does this have to do with anything? When impostor syndrome first shows up, I often think it’s a me problem. I view it as a sign of my own weakness. I view it as a warning that I’m about to fail. Do you ever feel this way? Now, I’m beginning to view impostor syndrome a little differently. If impostor syndrome only shows up when I’m pushing myself, then impostor syndrome isn’t a sign of my weakness. Impostor syndrome is actually a sign that I’m on the verge of growing. If I view it this way, I can lean in and push forward instead of being paralyzed by it.

The challenge: How will you reinterpret what impostor syndrome means?

Have a jolly good day,

Andrew Embry

Bonus- Impostor Syndrome and Distorting How You View Yourself (10-23-24)

I have a bonus follow-up to today’s blog. A friend and colleague of mine responded to my blog this morning and I had to share because it hit me hard and made things so clear. It’s another take on impostor syndrome distorting the way you view yourself.

From my friend- What’s funny is even in your thoughts here, you are selling yourself short – “They’ve worked with all kinds of amazing companies” “They have done work with heads of huge companies”. That’s you, too. Lilly is top ten biggest company in the world by market cap (ahead of tesla, Walmart, visa etc.) and you have made a big name for yourself here. You have the accolades and connections in one of the premier companies in the world – and yet imposter syndrome would tell you it doesn’t “count” for you. Personally, it sucks because it makes me discredit all my accomplishments “(right place at the right time, got lucky, was propelled by better people)”. It’s like everyone else earned their accomplishments except I just happened to stumble upon mine, so they don’t really count.

Deep thoughts, right? My friend makes a great point. It’s so weird that I would sell myself so short. Do you ever do the same? It’s like I see my reflection through a distorted funhouse mirror. Seriously, if I met someone and they said, “I’m responsible for reimagining market research. I’m the business lead for our market research AI efforts, and my company is one of the top 10 most valued in the world,” I’d be like, “Dang! That’s impressive! How do I get on their level?” That impressive person IS ME. Even though that person is me, I don’t view myself in that way, because impostor syndrome wants me to shrink myself. Impostor syndrome messes with my reflection. Sometimes, we need to step back to look through a more objective lens to see a true reflection.

The challenge- Will you step back and look at the big picture when impostor syndrome tries to make you feel small?

Bonus- A few “step back and see your awesomeness” moments that come to mind in case you are feeling a bit small

You are not just a parent. You are a builder of incredibly fierce, independent, and strong adults. You are the hug that held them when they cried that they will never forget. You are a crafter of curriculums, teaching lessons that last and unlocking levels of curiosity kids never knew they had. (#mywife)
You aren’t just a market researcher. You are an investigative reporter scouting sources, finding truth, and enabling people to make HUGE decisions that set the trajectory of million dollar brands (Here’s a poem about being a researcher Click HERE.
You aren’t just a college professor. You are a sage leaving lasting wisdom with students (#ProfessorSkinner).
You’re not just a sales professional. You are someone who manages a business and generates millions of dollars in revenue.
You aren’t just a middle manager. You are a leader of the team leaving a lasting legacy on the people in your care.

Have a jolly good day,

Andrew Embry

Impostor Syndrome and Your Unique Genius (10-23-24)

Last week was about impostor syndrome and the unrealistic expectations we set for ourselves. This week is about impostor syndrome and embracing your own unique genius.

I’m working with an amazing group of individuals right now. These people are absolutely brilliant in their field. They’ve worked with all kinds of amazing companies and people. If I’m being 100% honest, I often feel self-conscious and dumb around them. It’s nothing they’ve done. Impostor Syndrome whispers, “Did you hear all their accolades? They have done work with heads of huge companies. You’re kind of chump change. You’re not smart like them. You’re not in their league.”

Over time, something interesting started happening. This group of amazing people started telling me how much they value my input. At first, I was confused by this. I’m not in their league, so how am I valuable? I then begin to appreciate that I have context, insight, and skillsets they might not have. I’m not smart in THEIR way. I’m smart in MY OWN WAY. It just so happens that my unique genius has a synergistic effect that enables them to get even more out of their strengths.

Let’s make some connection. Have you ever been in a group of brilliant people and felt dumb or out of place? Has Impostor Syndrome ever told you that you don’t belong, and that you aren’t in their league? Per my story above, you know I’ve been there. My most important learning is I didn’t need to be smart or talented like them. I just needed to be smart and talented like me. We each have our own UNIQUE genius. We each have something special about us that inherently makes us valuable and worthy. Often, it’s the ability to combine the unique geniuses of multiple people that truly creates something magical.

The challenge: Will you embrace your own unique genius to combat impostor syndrome?

Have a jolly good day,

Andrew Embry

Impostor Syndrome and Unrealistic Expectations (10-16-24)

Last week was about being an impostor vs making mistakes. This week is about impostor syndrome and unrealistic expectations we set for ourselves.

In my current role, I’m focused on leading innovation for market research. This includes spearheading AI efforts. As I lead those efforts, Impostor Syndrome whispers to me constantly. It says things like, “Andrew, you aren’t fit for this role. You don’t know anything. You can’t name all the different AI technologies out there. You don’t understand how each AI engine tokenizes data differently. You can’t even vectorize a database. If you can’t do those things, how can you lead any AI efforts?” Not gonna lie. Those whispers are strong and make me doubt myself and question my value in a big way.

Here’s the thing. If I zoom out and look at the evidence, no one is expecting me to be able to do those things. Those are unrealistic expectations I’m putting on myself. What do they expect of me? They expect me to be able to understand the needs of the business and our market research community. They expect me to be able to translate those needs into a vision that reshapes our futures. They expect me to connect with internal teammates and external partners to find the AI experts who know how to vectorize databases and can build AI solutions. Sorting through complexity to find needs, translating needs into a vision, partnering with people, and letting my imagination run wild are all things that are MY JAM! I can do those things well, and while I’m not anywhere close to done I’m proud of what I’ve helped make happen in the AI space with the incredible teams I work with.

Let’s connect some dots. Does my story sound familiar to you? Have you ever felt listened to the whispers of Impostor Syndrome? Have you ever been tricked into listening to unrealistic expectations? If so, welcome to the club 😉 This happens to me way more than I’d like.

The solution is always taking a step back to look at the evidence. Are those expectations that Impostor Syndrome keeps whispering to you real? Probably not. Is anyone else holding you to those same expectations? Probably not. If those are false expectations, what are the real expectations? How do your experiences and skillsets stack up to those? I bet you are so much more competent and better than you initially believed.

The challenge: Will you be willing to challenge the expectations Impostor Syndrome whispers to you?

Have a jolly good day,

Andrew Embry