
This week I’d like to kick off a new series focused on lessons I’ve learned since becoming a dad. In case you don’t know I have two girls, Alice (almost 5) and Violet (3). They’ve taught me so much more than I’ll ever teach them. This week is about reinforcing the “youness” of others. “Youness” is a phrase I’m stealing from Lilly colleague Tony Brazelton and means “the stuff that makes you you.”
If you talk to Alice for any period of time she will boldly claim that she’s going to be scientist/inventor when she grows up. This is part of her youness, part of what makes her light up, makes her tick, drives her, etc. She considers this to be part of who she is. For Christmas her favorite gift was a scientist lab coat. See epic proud face. The best day in her life so far was the day when she realized that mixing baking soda and vinegar created a volcano like explosion. When we want to get her to try new foods we tell her that she’s conducting research and that we will record her findings and she tries stuff right away (#parentingwin). This is heartwarming, but here’s the thing, I know that as she gets older she will receive pressure in various ways that will discourage her from wanting to get into science because of the fact that she is a girl.
As a dad I want to help her with this pressure. My thought is that I can do this in two ways. First, I need to reinforce her youness with her. I make sure I reinforce and praise who she is by saying stuff like, “Alice, you are a scientist. You are smart. You are curious. Do you know what scientists do? They test their ideas, they fail, and they try over and over again. That’s you. You are a scientist, and that is one of the things that makes you awesome.” Besides reinforcing her youness with her, I can reinforce her youness with others. One small example comes from family members who want to buy her gifts for her birthday or Christmas. Many of them assume that she’s really into dolls, because she’s a young girl. I take the time to explain to them that dolls aren’t really her. Then I try to reinforce what Alice is about by explaining that Alice is all about science, exploring, building, and figuring stuff out. I tell them to think science kits, magnets, legos, etc. This act helps them see Alice for who she is and what she has to offer.
What does this have to do with work? We all have our own youness. At the same time, the world may not always appreciate our youness. Have you ever felt that way? Have you ever felt that what makes you you just isn’t appreciated? On the flip side, how did you feel when people saw and reinforced your youness with you and others? Reinforcing somebody’s youness doesn’t take a lot. Often it just takes a few words at the right time.
Here’s a story from a previous role of a leader who reinforced a new teammate’s youness in a group setting. I was in a meeting and it was the first time the team was coming together. We had a new teammate, Susie (fake name real story) who had come to us from a brand that had fallen through. If you know Susie, you know that Susie cares incredibly deeply for people. It is part of what makes her her. As Susie talked about her previous experience on that brand she talked about how big of a difference she thought they were going to be able to make in the lives of patients. You could see that she truly cared for these people and that she was crushed things had not gone better. As she tells the story, she starts crying a little bit. Her crying created that moment (some would call it awkward) where everyone is silent. Susie starts apologizing for being emotional and the leader says something like, “No need to apologize. I see you. I see your passion. I see how much you care for people. I need that. We need that. I hope you bring that with you to our team.” The leader could have ignored it. The leader could have just said, “It’s okay” and brushed off the emotion with some other statement. Instead, the leader reinforced Susie’s “youness” with the team and Susie in a few simple statements that went a long way. You could tell the leader’s few words had a powerful impact on Susie and also on the rest of the team. A simple and profound leadership lesson I’ll remember. I left that meeting saying, “I want to be like that leader when I grow up.”
Challenge: Are you reinforcing the “youness” of others? Bonus->Take the time to reinforce the youness of someone today.
Have a jolly good day,
Andrew Embry








