
Happy Wednesday,
This week I want to kick off a series inspired by restaurants. We will start by looking at the purpose restaurants serve, and how it doesn’t always have to do with food.
One of my favorite restaurants is a local brewpub called Moontown. The obvious purpose of a restaurant is to solve for your hunger and thirst. For me, Moontown hits on this aspect with their brisket and this amazing chicken sandwich they make with this Bama White sauce that is a mix of ranch and horseradish. Moontown hits on the beverage front by providing a variety of beers in different styles, and they introduce new beers on a regular basis. #awesomeness What I’ve come to appreciate, especially during COVID, is that Moontown served a purpose for me beyond food and beverages. It gave me a great environment to write in. There’s something about the wooden bar and tables, the lighting, and the atmosphere that creates a space that feels comfortable and quiet. Before COVID, I would go to the bar after the girls were asleep and I’d bring a notebook. I’d have a pint and some fries as I sketched out ideas for blogs, poems, and even marketing plans (don’t tell anyone on that last one😉).
What does this have to do with anything? The situation above shows that something or some place, can serve multiple purposes in your life. Moontown fulfilled my basic need for food and beverage, and it also served an entirely different function by providing a great space to write. I find it fascinating that one thing can serve multiple purposes, and sometimes can even serve positive and negative functions at the same time. Think about some of your beliefs and behaviors. What purposes do they serve? For me, eating sweets can satisfy a sweet tooth and also be a non-healthy stress coping mechanism. Running can serve my need for exercise, and also create quiet in my brain so I can slow down to focus. Building relationships with people fulfills my need to be social, and also provides me an ability to get work done. Lately I’ve found myself reflecting more on my own beliefs, behaviors, and habits to determine if they are serving the purpose, I want them to serve. This is leading me to think more about where I want and need to change to become a better human.
The challenge: What purpose are your beliefs, behaviors, and habits serving? Are they serving the purposes you want them to serve?
I stand in solidarity against injustice and in support of humanity.
Bonus: If you want to apply this concept to marketing you should read this article about jobs to be done and milkshakes.
Have a jolly good day,
Andrew Embry









