
Over the past couple of weeks we have talked about mindsets, limits, and boxes. This week I want us to think about mindsets and a skill that is typically associated with “thinking outside the box.” I want us to challenge ourselves to see if we have the right mindset to unlock our inner creativity. This week’s entry is partially inspired by an article I read a few years ago. Click HERE to read the article. It’s a quick read with some great thoughts (much better than the drivel you read on Wednesdays).
Creativity is a common business buzzword as in, “We need more creativity. We need creative thinking to solve problems.” The problem is that when people talk about creativity they often overly romanticize it. They make it sound like you are either creative or you are not. They make it sound like people who are “creative” are privy to some secret ability to summon a muse at command and unlock genius. (This isn’t true. I know from first-hand experience. I have to sacrifice a goat while watching the Sound of Music on mute and listening to Justin Bieber music playing backwards). On top of this, people often associate creativity with the arts, writing, painting, sculpture, etc. and they don’t associate creativity with other work or manners of expression.
The thing is creativity doesn’t quite work like that. Creativity isn’t just about a natural ability. Instead, creativity is in large part a mindset. In the article there is a quote about how creativity is just connecting things. The mindset part of creativity is believing that things can be connected and that there are always more dots to find and connect. The execution part of creativity is connecting dots. Overall, if you believe everything can be connected and if you believe you can find more dots, then sooner or later you start connecting them. If you do this enough, you become one of “those creative people”.
How does this connect with our work? Creativity is not fixed and creativity exists outside of the arts. Creativity exists in connecting data to insights. It exists in connecting strategy to objectives to execution. Creativity exists in those Excel masters who connect Excel dots in the form of numbers, functions, programs, charts, mathematical formulas, and tableau style graphs (that’s for you Cam). Creativity exists in those leaders who find ways to connect with the people they lead by connecting motivation with purpose with culture with role and so many other things. No matter how you unleash your creativity, it requires the same two things: mindset and execution.
The challenge: Does your mindset lead to you unleashing your creativity? Are you recognizing the creativity of others that you normally wouldn’t deem as “creative”? Recognize someone for their creativity today.
Andrew Embry








